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Watch Nigeria > Blog > Success Stories > A Beloved Cupcake Firm Is Shutting Down
Success Stories

A Beloved Cupcake Firm Is Shutting Down

Last updated: January 6, 2026 2:48 am
Terfa Ukende
3 days ago
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A Beloved Cupcake Firm Is Shutting Down
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The Cupcake ATM has allotted its final purple velvet dessert. Sprinkles Cupcakes, well-known for promoting treats by merchandising machines that went viral on TikTok, shut down after 20 years of operation.

“Although I bought the corporate over a decade in the past, I nonetheless have such a private connection to it, and this isn’t how I assumed the story would go,” founder Candace Nelson said on TikTok. She began the corporate in her Beverly Hills kitchen in 2005 after shedding her job.

Nelson bought Sprinkles to non-public fairness agency KarpReilly LLC in 2012 after increasing to 10 areas nationwide. Outraged followers are calling the closure a part of a troubling development the place non-public fairness corporations purchase restaurant manufacturers that later file for chapter or shut altogether.

Read more

The Cupcake ATM has allotted its final purple velvet dessert. Sprinkles Cupcakes, well-known for promoting treats by merchandising machines that went viral on TikTok, shut down after 20 years of operation.

“Although I bought the corporate over a decade in the past, I nonetheless have such a private connection to it, and this isn’t how I assumed the story would go,” founder Candace Nelson said on TikTok. She began the corporate in her Beverly Hills kitchen in 2005 after shedding her job.

Nelson bought Sprinkles to non-public fairness agency KarpReilly LLC in 2012 after increasing to 10 areas nationwide. Outraged followers are calling the closure a part of a troubling development the place non-public fairness corporations purchase restaurant manufacturers that later file for chapter or shut altogether.

Read more





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ByTerfa Ukende
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Terfa Ukende is a seasoned financial writer with over seven years of experience covering topics on finance, investment, and economic development. He began his writing career with NewsWay before joining Watch Nigeria, where he continues to educate readers on wealth building, market trends, and smart money management. He holds a Bachelor’s degree in Statistics and Computer Science, which strengthens his analytical approach to financial reporting and investment insights.
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