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Watch Nigeria > Blog > Entrepreneurship > Brazil orders Meta to droop coverage banning third-party AI chatbots from WhatsApp
Entrepreneurship

Brazil orders Meta to droop coverage banning third-party AI chatbots from WhatsApp

Last updated: January 14, 2026 4:19 am
Terfa Ukende
2 hours ago
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Brazil orders Meta to droop coverage banning third-party AI chatbots from WhatsApp
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Brazil’s competitors watchdog has ordered WhatsApp to placed on maintain its coverage that bars third-party AI firms from utilizing its enterprise API to supply chatbots on the app. The company has additionally began an investigation in opposition to the corporate to find out if the coverage is anti-competitive.

“In response to the investigations, there’s attainable anti-competitive conduct of an unique nature that arises from the applying of the New WhatsApp Phrases (“WhatsApp Enterprise Resolution Phrases”) imposed by Meta to manage the entry and provide, by suppliers of synthetic intelligence instruments, of its applied sciences to WhatsApp customers,” the Conselho Administrativo de Defesa Econômica (CADE) said.

CADE mentioned it will examine if Meta’s phrases are exclusionary to rivals and unduly favor Meta AI, the corporate’s chatbot that’s supplied on WhatsApp.

Meta final October modified its phrases of use for the WhatsApp Business API to ban third-party AI firms from providing their chatbots on the app. Corporations like OpenAI, Perplexity, and Microsoft quickly after famous that after the coverage goes into power from January 15, their chatbots would now not be supplied on WhatsApp. Notably, Meta’s coverage doesn’t cease companies from providing their very own chatbots, AI-powered or in any other case, inside WhatsApp to their clients.

CADE’s investigation comes after the European Union launched its own antitrust investigation into the new policy, as has Italy. If the EU finds Meta in breach of its antitrust guidelines, it might be fined as much as 10% of its international income.

Meta has informed AI suppliers that they’ll proceed providing their AI chatbots to customers in Italy even after the brand new guidelines go into power on January 15, based on a discover to builders seen by TechCrunch. The corporate might make the same choice in Brazil following CADE’s order.

Meta didn’t instantly reply to a request for a remark outdoors common enterprise hours.

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The corporate has persistently maintained that AI chatbots are straining its methods that have been designed for various makes use of of its enterprise API. Meta has even mentioned previously that individuals who need to use completely different chatbots can achieve this outdoors WhatsApp.

“The aim of the WhatsApp Enterprise API is to assist companies present buyer help and ship related updates. Our focus is on supporting the tens of 1000’s of companies who’re constructing these experiences on WhatsApp,” a Meta spokesperson mentioned when the corporate modified the phrases in October.



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ByTerfa Ukende
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Terfa Ukende is a seasoned financial writer with over seven years of experience covering topics on finance, investment, and economic development. He began his writing career with NewsWay before joining Watch Nigeria, where he continues to educate readers on wealth building, market trends, and smart money management. He holds a Bachelor’s degree in Statistics and Computer Science, which strengthens his analytical approach to financial reporting and investment insights.
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