Cottage cheese has grow to be a cottage trade — actually. Personal-equity agency L Catterton simply struck a deal valuing Good Tradition, a cottage cheese maker, at greater than $500 million as Individuals load up on the protein-rich meals, according to The Wall Street Journal.
Good Tradition’s gross sales jumped almost 300% over the previous three years, whereas the general cottage cheese trade rose roughly 60% over the identical interval. The dairy staple, lengthy seen as eating regimen meals for previous individuals, has exploded in popularity on TikTok, with youthful shoppers utilizing it in the whole lot from pancakes to smoothies.
The corporate plans to make use of L Catterton’s funding to spice up manufacturing capability and meet rising retailer demand. Co-founder and CEO Jesse Merrill says the enterprise has not too long ago struggled to maintain up. New federal dietary pointers from the Trump administration this week recommending elevated protein consumption may gas much more momentum.
Cottage cheese has grow to be a cottage trade — actually. Personal-equity agency L Catterton simply struck a deal valuing Good Tradition, a cottage cheese maker, at greater than $500 million as Individuals load up on the protein-rich meals, according to The Wall Street Journal.
Good Tradition’s gross sales jumped almost 300% over the previous three years, whereas the general cottage cheese trade rose roughly 60% over the identical interval. The dairy staple, lengthy seen as eating regimen meals for previous individuals, has exploded in popularity on TikTok, with youthful shoppers utilizing it in the whole lot from pancakes to smoothies.
The corporate plans to make use of L Catterton’s funding to spice up manufacturing capability and meet rising retailer demand. Co-founder and CEO Jesse Merrill says the enterprise has not too long ago struggled to maintain up. New federal dietary pointers from the Trump administration this week recommending elevated protein consumption may gas much more momentum.
