Klaviyo is a strong advertising automation instrument constructed for ecommerce companies. It excels at syncing your retailer’s gross sales historical past, automating emails primarily based on buyer habits, and mixing them with SMS to spice up gross sales.
Nevertheless, many customers search for Klaviyo alternate options as a result of the platform can turn out to be costly and tough to handle as they develop. With pricing beginning at $45/month when you exceed 1,000 contacts, prices rise sharply, typically pricing out smaller manufacturers.
Others merely discover the steep studying curve a significant hurdle, preferring trendy AI instruments for fast creation over Klaviyo’s data-heavy dashboard.
Our prime picks for one of the best Klaviyo alternate options are:
- Finest for simplicity: Hostinger Attain, preferrred for enterprise homeowners who need skilled emails with out the technical studying curve.
- Finest for ecommerce: Omnisend, a direct competitor providing SMS and net push options at a greater value level.
- Finest for rookies: MailerLite, excellent for many who want a clear interface and a beneficiant free plan.
- Finest for superior automation: ActiveCampaign, the {industry} chief for advanced CRM and buyer expertise automation.
- Finest for worth: Moosend, excellent for accessing superior automation options with out the enterprise price ticket.
Right here’s an in depth take a look at the highest 10 Klaviyo alternate options that can assist you determine which one matches your corporation greatest.
1. Hostinger Attain
Hostinger Attain is an AI-powered electronic mail advertising resolution that strips away the complexity of conventional platforms like Klaviyo.
Whereas Klaviyo requires handbook template constructing and in depth setup, Hostinger Attain makes use of superior AI to automate the design and writing course of, dealing with the technical heavy lifting for you.
It permits enterprise homeowners to bypass the hours of configuration often wanted for segmentation and design, enabling them to launch skilled campaigns in minutes quite than days.
Key options of Hostinger Attain:
- AI electronic mail creation: Describe your concept and the AI email marketing tool generates knowledgeable structure, writes the copy, and even suggests good topic traces to spice up open charges immediately.
- Conversational AI segmentation: As an alternative of constructing advanced Boolean logic filters like in Klaviyo, you’ll be able to merely chat with the AI to explain the contacts you wish to attain, and it’ll construct the phase for you primarily based on their particulars and exercise.
- Seamless integrations: It provides a devoted plugin to sync leads from WordPress websites hosted with Hostinger and mechanically pulls new type submissions from Hostinger Web site Builder in real-time, with a one-click area connection for current customers.
- Automated branding: Your emblem, model colours, and social hyperlinks are auto-applied to each electronic mail template, eliminating the necessity to manually format each marketing campaign.
Limitations of Hostinger Attain:
- Much less granular knowledge: It doesn’t supply the identical depth of historic buy knowledge as Klaviyo, making it much less appropriate for enterprise-level ecommerce shops requiring advanced behavioral triggers.
- Fewer integrations: Whereas it has a strong WordPress plugin, its third-party integration ecosystem is smaller in comparison with Klaviyo’s huge library of connections.
Hostinger Attain pricing:
Hostinger Attain is considerably extra inexpensive than Klaviyo, providing a free possibility and low-cost paid tiers.
- Free plan: Accessible for one 12 months with as much as 100 distinctive subscribers and 200 electronic mail sends per thirty days.
- Paid plans: Begin at $5.99/month for as much as 500 distinctive subscribers, 3,500 emails, and 5 AI credit per thirty days, and include a 30-day money-back assure.
2. MailerLite
MailerLite is widely known for its clear, minimalist interface and ease of use. Not like Klaviyo, which throws deep analytics and sophisticated movement builders at you instantly, MailerLite focuses on getting campaigns operating with zero friction.
It is a wonderful alternative for content material creators, bloggers, and small companies who discover Klaviyo’s ecommerce options pointless and distracting.
Key options of MailerLite:
- Superior drag-and-drop editor: One of many smoothest editors available in the market, that includes over 70 pre-built content material blocks, with help for dynamic content material, permitting you to point out or disguise particular blocks for various customers inside the similar electronic mail primarily based on their knowledge.
- Monetization instruments: Promote digital merchandise and handle paid publication subscriptions immediately by way of the platform utilizing Stripe integration, with out paying a fee to MailerLite.
- Lead era suite: Past simply emails, it features a versatile touchdown web page builder with interactive pop-ups that can assist you develop your listing.
Limitations of MailerLite:
- Restricted automation: Whereas it handles fundamental sequences properly, it lacks the advanced, branching logic primarily based on minute consumer behaviors that Klaviyo provides.
- Strict approval course of: MailerLite has a really strict approval course of for brand spanking new accounts to take care of deliverability, which might delay setup for some customers.
MailerLite pricing:
MailerLite is much cheaper than Klaviyo and provides a clear pricing construction.
- Free plan: Contains as much as 500 subscribers and 12,000 month-to-month electronic mail sends for one consumer.
- Paid plans: Begin at $10/month for as much as 500 subscribers with limitless emails, three customers, and dynamic content material options.
3. Moosend
Moosend is a robust contender for companies that need the automation capabilities of companies like Klaviyo however can’t justify the excessive price ticket.
It balances energy with a user-friendly interface, making it accessible for mid-sized companies that wish to go from handbook blasts to automated income.
Key options of Moosend:
- Visible automation editor: Provides a drag-and-drop workflow builder that rivals Klaviyo’s in operate however is mostly simpler to visualise. It lets you put repetitive duties on autopilot with pre-made automation templates.
- AI-enhanced content material: Contains an AI author to assist draft copy and provides a library of 130+ professionally designed templates that you may customise simply.
- Progress instruments: Contains built-in subscription varieties and a touchdown web page builder that can assist you seize leads, that means you don’t want separate instruments to develop your listing.
Limitations of Moosend:
- Native integrations: Whereas it connects to main instruments like WooCommerce, its native integration listing is shorter than Klaviyo’s.
- Cellular app: The cellular administration choices are restricted in comparison with rivals who supply full cellular CRMs.
Moosend pricing:
Moosend is budget-friendly, providing a 30-day free trial and paid plans which can be considerably decrease than Klaviyo’s equal subscriber tiers.
- Free trial: A 30-day free trial lets you check all options with no bank card required.
- Paid plans: Begin at $9/month for as much as 500 subscribers and embrace limitless electronic mail sends, touchdown pages, and the automation builder.
4. Omnisend
Omnisend is arguably probably the most direct Klaviyo competitor for ecommerce manufacturers. It mimics lots of Klaviyo’s core strengths however packages them in a approach that’s typically simpler to make use of and cheaper.
It permits on-line shops to transcend easy electronic mail by combining SMS, net push, and automations right into a single technique – all while not having an costly specialist to handle it.
Key options of Omnisend:
- Unified workflows: It combines electronic mail, SMS, and net push notifications into single automation flows, serving to to extend conversion charges.
- Ecommerce product picker: Show merchandise immediately out of your retailer into your emails, and counsel gadgets primarily based on previous purchases and looking historical past.
- Award-winning help: Not like many rivals the place help is difficult to succeed in, Omnisend boasts customer support with 24/7 precedence help and stay chat even on decrease tiers.
Limitations of Omnisend:
- Design flexibility: The e-mail builder, whereas practical, provides barely much less design freedom for customized layouts in comparison with Klaviyo.
- Knowledge depth: Whereas nice for ecommerce, the granular segmentation capabilities are barely much less highly effective than Klaviyo’s deep knowledge science instruments.
Omnisend pricing:
Omnisend provides a free plan that features SMS credit (not like Klaviyo’s trial), and its paid tiers usually supply higher worth for companies.
- Free plan: Contains as much as 250 contacts, 500 emails/mo, free SMS credit, and entry to all options, similar to popups and pre-built workflows.
- Paid plans: Begin at $16/month for 500 contacts, 6,000 emails/mo, and limitless net push notifications. Increased-tier plans embrace free SMS credit equal to the complete value of the plan.
5. Mailchimp
Mailchimp began as a easy publication instrument, however has developed into an all-in-one advertising platform underneath Intuit.
It provides a spread of instruments that reach past electronic mail advertising to cowl social media scheduling, postcards, and web site constructing, whereas Klaviyo stays strictly centered on electronic mail and SMS knowledge for on-line shops.
Key options of Mailchimp:
- Huge integration library: Connects with over 300+ third-party instruments, that means it doubtless integrates with any software program you’re already utilizing.
- Inventive AI assistant: Contains sturdy AI instruments that assist write copy and design model property for various channels, similar to Fb and Instagram.
- Cross-channel administration: Not like Klaviyo, which is hyper-focused on owned channels like electronic mail and SMS, Mailchimp lets you handle social media advertisements and natural posts alongside your electronic mail campaigns from one dashboard.
Limitations of Mailchimp:
- Ecommerce limitations: Whereas it integrates with on-line shops, you received’t get the identical degree of predictive knowledge concerning buyer lifetime worth that you simply do in Klaviyo.
- Billing for unsubscribes: Counts unsubscribed contacts towards your complete billing quantity, which might inflate prices considerably in comparison with different tools like Mailchimp that solely cost for energetic subscribers.
Mailchimp pricing:
Mailchimp has a fancy pricing construction that may turn out to be costly, however its entry-level plans are usually extra accessible for non-ecommerce companies than Klaviyo.
- Free plan: Contains as much as 500 contacts and 1,000 month-to-month electronic mail sends with a every day restrict of 500.
- Paid plans: Begin at $13/month for A/B testing, scheduling, superior buyer journey builders, and behavioral focusing on.
6. Drip
Drip focuses closely on impartial ecommerce manufacturers that wish to construct sturdy relationships with clients.
It provides a extra visible method to knowledge than Klaviyo’s spreadsheet-style analytics, making it the most effective alternate options to Klaviyo for manufacturers on WooCommerce that need a greater consumer interface with out sacrificing energy.
Key options of Drip:
- Visible workflow builder: Identified for its colourful automation maps, Drip lets you simply construct advanced sequences utilizing pre-built playbooks like welcome sequence and deserted carts.
- On-site campaigns: Constructed-in instruments for pop-ups, slide-ins, and quizzes that join on to your electronic mail flows to seize new leads.
- Deep segmentation: Matches Klaviyo’s potential to tag and phase customers primarily based on particular actions and lifelong worth.
Limitations of Drip:
- Template library: Whereas it provides industry-specific templates, the general choice of pre-designed electronic mail layouts is smaller in comparison with Klaviyo’s huge group library.
- Studying curve: The interface is simpler to make use of than Klaviyo, however mastering the tagging logic and automation guidelines nonetheless requires a studying curve in comparison with easier instruments.
Drip pricing:
Drip makes use of a easy, clear pricing construction primarily based strictly on listing dimension, with no hidden charges for options.
- Free trial: A 14-day free trial is offered to check the platform (no bank card required).
- Paid plans: Begin at $39/month for as much as 2,500 contacts, limitless electronic mail sends, all options, and electronic mail help. Worth will increase primarily based on listing dimension.
7. ActiveCampaign
In case your motive for contemplating leaving Klaviyo is that you simply want extra administration of the client journey, then ActiveCampaign is the reply.
It goes past software program like Klaviyo by functioning as a full Buyer Expertise Automation (CXA) platform, utilizing AI brokers to determine your subsequent greatest transfer quite than simply ready so that you can construct a movement.
Key options of ActiveCampaign:
- AI brokers: The instrument makes use of AI brokers and a conversational interface to construct advanced workflows, write content material, and counsel one of the best time and channel to message a buyer.
- Constructed-in CRM: Features a full gross sales CRM to handle offers and pipelines, plus it integrates SMS and WhatsApp automation immediately into your buyer journeys.
- Premium help for all: An enormous benefit over Klaviyo is the help. Each paid plan consists of free 1:1 onboarding teaching and free migration companies to maneuver your templates and lists out of your previous supplier.
Limitations of ActiveCampaign:
- Overwhelming for easy wants: Should you simply wish to ship a publication or a easy welcome sequence, this instrument is overkill.
- Ecommerce setup: Whereas highly effective, organising deep ecommerce knowledge requires extra configuration than Klaviyo’s one-click sync.
ActiveCampaign pricing:
ActiveCampaign provides a tiered pricing construction primarily based on the depth of options you want, however accessing the superior CRM and ecommerce options can get costly, corresponding to Klaviyo.
- Free trial: A 14-day free trial is offered to check the platform with no bank card required.
- Paid plans: Begin at $15/month for fundamental options, although accessing superior automation and CRM capabilities requires higher-priced tiers.
8. GetResponse
GetResponse is a superb Klaviyo different for companies that wish to consolidate their tech stack.
As an alternative of paying for separate instruments for electronic mail, webinars, and course internet hosting, GetResponse places all of it underneath one roof, making it a lot broader in scope than Klaviyo.
Key options of GetResponse:
- Webinars and course creation: Not like Klaviyo, which is strictly for messaging, GetResponse features a native webinar platform and a course creator, permitting you to monetize your data and have interaction leads by way of video with out leaving the instrument.
- Automated gross sales funnels: Contains a funnel builder that visualizes and automates all the journey from advert click on to last sale utilizing pre-built templates.
- Limitless sending: Even on the entry-level plans, GetResponse provides limitless month-to-month electronic mail sends and highly effective AI instruments that write topic traces and tailor content material to your viewers.
Limitations of GetResponse:
- Ecommerce Depth: Whereas it has ecommerce instruments, the information analytics for particular person buyer lifetime worth are much less detailed than Klaviyo.
- Jack of all trades: Because it does a lot, some particular options, like the e-mail designer, would possibly really feel much less specialised than a devoted instrument.
GetResponse pricing:
GetResponse is a instrument that stays inexpensive as you scale, providing flat-rate plans with limitless sends.
- Free trial: A free trial is offered to check the platform with no bank card required.
- Paid plans: Begin at $19/month for 1,000 contacts and embrace limitless emails. Increased-priced plans allow automation workflows and segmentation.
9. Pipedrive
Pipedrive is primarily a gross sales CRM, however its Campaigns add-on makes it a viable different for B2B firms.
Whereas much like Klaviyo in that it sends mass emails, Pipedrive is basically totally different: it’s constructed for gross sales groups closing high-ticket offers, not ecommerce shops promoting t-shirts.
If your corporation depends on gross sales reps making calls quite than procuring carts processing orders, Pipedrive is the superior alternative.
Key options of Pipedrive:
- Gross sales integration: Electronic mail exercise similar to opens and clicks is immediately seen to gross sales reps, serving to them time their follow-up calls precisely when a prospect is studying an electronic mail.
- Visible pipeline administration: Its core energy is its unmatched visible pipeline for managing gross sales phases. You may filter and phase contacts primarily based on precisely the place they’re within the deal cycle.
- Easy marketing campaign editor: Provides a drag-and-drop interface, skilled templates, and the power to ship plain-text model emails that appear to be private outreach quite than advertising blasts.
Limitations of Pipedrive:
- Not for ecommerce: Lacks cart abandonment flows, product feeds, or transactional ecommerce triggers.
- Fundamental automation: Whereas environment friendly for gross sales, the advertising automation logic is restricted in comparison with Klaviyo’s advanced, branching behavioral flows.
Pipedrive pricing:
Pipedrive’s pricing is exclusive since you pay for the CRM license plus the advertising add-on. For B2B groups, this consolidation is usually cheaper than paying for a separate advertising platform.
- Free trial: A 14-day free trial is offered for the CRM to check the complete system with no bank card required.
- Paid plans: The CRM license begins at $14/consumer/month, whereas the advertising add-on begins at $16/month.
10. Postscript
Should you’re searching for a instrument for SMS advertising, Postscript is a wonderful possibility. It permits for extremely particular, conversational textual content advertising for ecommerce shops.
You’d often pair this with a devoted electronic mail instrument to type an entire technique, as that is another particularly for the SMS aspect of Klaviyo.
Key options of Postscript:
- Conversational SMS: Not like customary broadcast instruments, Postscript is designed for two-way conversations with clients, permitting them to answer to texts to purchase or ask questions.
- Protected ship: Contains built-in options that stop you from over-texting clients and annoying them, defending your model repute.
- Shopify particular: Constructed completely for Shopify, making certain deep integration with retailer knowledge. This enables for listing progress options like Onsite Decide-ins that may convert higher than customary pop-ups.
Limitations of Postscript:
- No electronic mail: It’s SMS solely. You can’t ship emails with Postscript, so you will have a separate subscription in your electronic mail supplier.
- Platform lock: Presently, it solely works with Shopify, whereas Klaviyo works with different platforms.
Postscript pricing:
Pricing relies on credit score utilization (messages despatched). It may be more cost effective for heavy SMS customers who need specialised options that Klaviyo’s add-on SMS lacks.
- Free trial: A 30-day free trial is offered, which often comes with free credit to check the system.
- Paid plans: Begin at $100/month, which incorporates API entry and precedence help. There may be additionally a pay-as-you-go possibility with no fastened month-to-month price, although it requires a $30/month minimal spend on credit.
To decide on one of the best instrument for electronic mail advertising, establish your main enterprise wants and technical consolation degree. As an alternative of searching for the instrument with probably the most options, search for the one which removes the particular bottlenecks slowing you down proper now.
- Think about your corporation sort: Should you run a high-volume ecommerce retailer, keep on with data-heavy instruments like Omnisend or Drip. If you’re a service enterprise or creator, prioritize ease of use with Hostinger Attain or MailerLite.
- Consider your “Time-to-Ship”: Take a look at how lengthy it takes you to create a marketing campaign in a trial. A strong instrument is ineffective if it takes you three hours to design one electronic mail.
- Examine the combination ecosystem: Make sure the instrument connects natively to your web site builder or CRM while not having third-party companies like Zapier.
- Analyze scaling prices: Have a look at the value soar for five,000 and 10,000 subscribers, not simply the value in your present listing dimension, to keep away from being trapped in a platform that turns into unaffordable as you develop.
Methods to get probably the most out of your electronic mail advertising platform
To get probably the most out of your electronic mail advertising platform, shift your focus from sending campaigns to constructing techniques. The actual worth of those instruments lies within the automated background flows that generate income mechanically.
Begin by organising a fundamental welcome sequence and an deserted cart movement – these two automations alone sometimes account for a good portion of electronic mail income.
As soon as your fundamentals are operating, use your platform’s knowledge to wash your listing frequently. Eradicating inactive subscribers improves your deliverability charges and lowers your month-to-month prices.
Lastly, don’t be afraid to automate your emails utilizing AI instruments to hurry up copy and design, making certain you keep constant with out burning out. For extra methods on enhancing your open charges and engagement, take a look at our information on best email marketing practices.
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Simon is a dynamic Content material Author who loves serving to individuals rework their inventive concepts into thriving companies. With in depth advertising expertise, he always strives to attach the correct message with the correct viewers. In his spare time, Simon enjoys lengthy runs, nurturing his chilli vegetation, and mountaineering by way of forests. Observe him on LinkedIn.
