- Key Takeaways
- How a number of podcasts revealed the worth of segmentation
- How segmentation improves readability for the creator
- How segmentation improves studying for the listener
- How segmentation creates higher long-form content material
- How segmentation improves your individual methods
- How segmentation reveals alternatives you’d miss
- Why entrepreneurs want segmentation in 2026
- Key Takeaways
Opinions expressed by Entrepreneur contributors are their very own.
Key Takeaways
- Totally different audiences have distinct wants. Working seven separate podcasts permits me to ship targeted, related content material to every group as a substitute of overloading one present with unrelated subjects.
- Segmentation helps you make clear what every viewers actually needs and reveals that your content material is constructed for his or her wants moderately than to your personal comfort.
- The entrepreneurs who stand out in in the present day’s noisy panorama will tailor their pondering to the precise issues their viewers is making an attempt to unravel.
After I launched my first podcast, I assumed it could serve each a part of my viewers. That assumption collapsed rapidly. Founders who needed development frameworks requested for deeper technique. Entrepreneurs needed tactical element. Technical SEOs requested for precision. Companies anxious about fame needed readability on belief. Even sports activities followers needed structured evaluation.
Totally different folks wanted completely different types of worth. One format might by no means ship all of that with the depth every group deserved. That realization pushed me to create a number of separate podcasts moderately than overload one present with unrelated subjects.
Associated: 10 Essential Podcasting Tips for Entrepreneurs and Authors
How a number of podcasts revealed the worth of segmentation
Working seven podcasts compelled me to cease pondering basically phrases and begin pondering in segments. Every podcast serves a selected downside and a selected mindset. For instance, The UK Lead Era Podcast speaks to firms that need predictable buyer stream. The FatRank Podcast focuses on the methods behind constructing, rating and scaling digital property. The On-line Repute Administration Podcast addresses the rising significance of belief and notion.
The James Dooley Podcast opens area for founders and operators to debate efficiency and decision-making. The Semantic website positioning Podcast goes deep into structured search and entity-based optimization. The AI website positioning and Enterprise Automation Podcast focuses on workflow effectivity and clever methods. The UK Sports activities Betting Suggestions Podcast speaks to a completely completely different viewers that prefers analytical reasoning. These audiences overlap, however their needs will not be the identical.
How segmentation improves readability for the creator
Splitting my content material into specialised podcasts compelled me to make clear what every viewers truly needs. After I produce an episode for my website positioning podcast, I can’t drift into lead technology or brand positioning. It should keep targeted on entities, construction and which means.
After I report for my lead technology podcast, I concentrate on predictable acquisition and the methods that create constant inbound demand. Segmentation sharpens pondering as a result of it removes the temptation to be broad and forces you to ship depth.
Associated: Why Segmenting Your Target Audience Is Essential
How segmentation improves studying for the listener
Listeners don’t need to sift by means of subjects which might be irrelevant to them. A founder in search of a pricing framework doesn’t need to scroll previous sports activities evaluation. A technical website positioning doesn’t need to sit by means of hiring discussions. A enterprise anxious about fame doesn’t need an episode about automation.
Segmentation respects the viewers. It reveals them that the content material is built for their needs moderately than created for the comfort of the host. That is the explanation listeners return. They worth the readability.
How segmentation creates higher long-form content material
Long-form content has energy when it stays targeted. A single subject explored deeply supplies extra worth than a number of subjects skimmed at velocity. Working a number of podcasts revealed how usually creators attempt to make one present do an excessive amount of.
As soon as I separated the subjects, every episode grew to become extra direct and extra actionable. Listeners gained higher outcomes as a result of the content material was not competing with unrelated topics.
How segmentation improves your individual methods
Internet hosting a number of targeted podcasts grew to become sudden coaching for my very own communication. Explaining complicated website positioning concepts on the Semantic website positioning Podcast improved my inner frameworks. Breaking down operational methods on the AI website positioning and Enterprise Automation Podcast refined how I construction my firms.
Educating lead technology on the UK Lead Era Podcast compelled me to simplify processes that had turn into too automated. Segmentation grew to become a type of self-assessment. It confirmed me the place my explanations have been sturdy and the place they wanted refinement.
How segmentation reveals alternatives you’d miss
Totally different audiences ask completely different questions. Once you cut up your content material into devoted streams, you begin to see patterns that might in any other case keep hidden. Lead technology listeners ask about predictability. Repute listeners ask about management. Technical website positioning listeners ask about construction. Automation listeners ask about scale. Sports activities listeners ask about logic.
Once you perceive these patterns, you study to construct better products, higher methods and higher communication.
Associated: How to Use Segmentation, Targeting and Positioning in Business Branding and Marketing
Why entrepreneurs want segmentation in 2026
Consideration is scattered throughout codecs, platforms and subjects. Making an attempt to draw everybody with the same message not works. The entrepreneurs who stand out in 2026 would be the ones who tailor their pondering to the precise issues their viewers is making an attempt to unravel. Segmentation just isn’t a advertising and marketing technique. It’s a management talent. Working seven podcasts made this clear. The deeper the main target, the stronger the reference to the listener.
Creating a number of podcasts just isn’t about quantity. It’s about precision. When every present has a single goal, your pondering turns into cleaner, and your communication turns into sharper. The viewers receives content material that feels designed for them. The creator features readability from producing inside a targeted construction. In a world the place noise increases day-after-day, precision turns into a bonus. Segmenting my podcasts taught me why entrepreneurs should do the identical with their communication.
Key Takeaways
- Totally different audiences have distinct wants. Working seven separate podcasts permits me to ship targeted, related content material to every group as a substitute of overloading one present with unrelated subjects.
- Segmentation helps you make clear what every viewers actually needs and reveals that your content material is constructed for his or her wants moderately than to your personal comfort.
- The entrepreneurs who stand out in in the present day’s noisy panorama will tailor their pondering to the precise issues their viewers is making an attempt to unravel.
After I launched my first podcast, I assumed it could serve each a part of my viewers. That assumption collapsed rapidly. Founders who needed development frameworks requested for deeper technique. Entrepreneurs needed tactical element. Technical SEOs requested for precision. Companies anxious about fame needed readability on belief. Even sports activities followers needed structured evaluation.
Totally different folks wanted completely different types of worth. One format might by no means ship all of that with the depth every group deserved. That realization pushed me to create a number of separate podcasts moderately than overload one present with unrelated subjects.
