The best way to earn a living on TikTok

With over one billion energetic customers and a strong discovery algorithm, TikTok allows creators of all sizes to achieve massive audiences and earn a living, even when ranging from scratch.

Whereas going viral considerably will increase your account’s recognition, producing a gradual earnings stream on TikTok requires a strategic method and consistency in creating content material that helps it. 

From direct platform funds and product gross sales to partnerships with international manufacturers, there are a number of methods to earn a living on TikTok:

1. Go reside and earn by way of viewer items. Earn cash throughout TikTok LIVE periods by receiving digital items that may be transformed into actual money.
2. Work with manufacturers on sponsored movies. Receives a commission to create promotional content material that includes a model’s services or products on your viewers.
3. Earn commissions by way of internet affiliate marketing. Share affiliate hyperlinks or TikTok Store merchandise and earn a fee on every sale.
4. Promote merchandise immediately by way of TikTok Store. Use TikTok’s in-app buying instruments to promote your individual bodily or digital merchandise with out redirecting customers off the platform.
5. Receives a commission for views with TikTok’s Creator Rewards Program. Earn direct payouts from TikTok based mostly on the efficiency, watch time, and engagement of your movies.
6. Monetize your experience with TikTok teaching or consulting. Supply paid steerage or technique providers to creators or companies seeking to develop on TikTok.
7. Create paid user-generated content material (UGC) for manufacturers. Create TikTok-style movies based mostly on a model’s transient, they usually’ll pay you for the creation itself.
8. License your content material to manufacturers or media shops. Earn cash by granting utilization rights to manufacturers or media shops to reuse your viral or high-performing content material legally.
9. Develop sooner by way of creator collaborations. Develop your attain and unlock shared income alternatives by collaborating with different TikTok creators.
10. Flip TikTok progress into cross-platform earnings. Use TikTok as a discovery channel to construct audiences on different platforms and create a number of earnings streams.

As you construct momentum on TikTok, increasing to different social media platforms helps you to develop sooner and earn extra sustainably.

Start with low-effort repurposing by posting the identical content material on Instagram Reels or YouTube Shorts, then steadily improve your funding by creating platform-specific content material as your viewers and targets evolve.

1. Begin a livestream on TikTok to obtain items

Receiving items throughout a TikTok LIVE is a enjoyable approach to make money online, particularly for creators who get pleasure from interacting immediately with their group and internet hosting Q&A periods.

TikTok’s digital reward system permits your followers to point out their appreciation in real-time when you’re doing a livestream on TikTok. Followers use actual cash to purchase cash, which they ship as items throughout a creator’s reside session.

To obtain items whereas livestreaming on TikTok, you should be at the very least 18 years previous and have a minimal of 1,000 followers.

TikTok converts these items into Diamonds in your account stability. You’ll be able to withdraw Diamonds as precise foreign money to your PayPal account, with one Diamond equaling half a US Greenback cent.

Each day cash-outs are capped at $1,000, with a transaction payment utilized. But additionally notice that withdrawal limits and costs range by location.

2. Accomplice with manufacturers for sponsored content material

Partnering with manufacturers means getting paid to characteristic a services or products in your TikTok movies.

This technique works finest whenever you’ve recognized the subjects you wish to give attention to, reminiscent of health, skincare, tech, or finance, and have already constructed an viewers that commonly engages along with your content material.

If you’re nonetheless a micro-creator, nevertheless, model collaborations don’t at all times contain financial fee. Many manufacturers begin with product-for-content partnerships, the place you obtain their merchandise in trade for promotional TikTok posts in your account.

Though unpaid, these collaborations could be priceless for increasing your attain, gaining expertise, and establishing early relationships with manufacturers.

If you wish to pursue model partnerships as a long-term supply of earnings on TikTok, a great place to begin is by creating content material round merchandise you genuinely get pleasure from utilizing.

Share your expertise from your individual perspective, apply your storytelling model, and maintain a constant modifying method.

This makes your content material simpler to acknowledge and appeals to manufacturers about how a paid collaboration with you might work.

When negotiating model offers, your charges ought to replicate your precise efficiency, not simply your follower depend.

In observe, this implies inspecting your common views, engagement fee (together with likes, feedback, and shares), and viewers demographics, reminiscent of location and age.

As a common guideline:

• Nano creators (1K-10K followers). Usually cost decrease charges or begin with product-for-content offers, particularly if engagement is robust.
• Micro creators (10K-50K followers). Could cost per video based mostly on common views and engagement, with charges rising as efficiency turns into extra constant.
• Mid-size creators (50K-100K+ followers). Sometimes cost larger flat charges and should negotiate utilization rights or multi-video packages.

To encourage repeat partnerships, observe the efficiency of your campaigns and share concrete outcomes with manufacturers, reminiscent of hyperlink clicks, conversions, or product gross sales, to allow them to clearly see the impression of your content material.

As your viewers grows, it’s also possible to be part of TikTok One, a built-in device that helps manufacturers uncover content material creators, evaluate their efficiency metrics, and provoke collaborations extra simply.

To be eligible, you could:

• Preserve a TikTok account in good standing, with no repeated or critical violations of Neighborhood Tips or Phrases of Service, and no involvement in fraudulent or malicious exercise
• Be at the very least 18 years previous (minimal age might range by area)
• Have at the very least 10,000 followers (threshold might range by location)
• Accumulate 1,000 submit views throughout the previous 30 days
• Publish at the very least three posts within the final 30 days

3. Promote affiliate merchandise

TikTok is among the handiest platforms for selling affiliate hyperlinks, primarily as a result of its For You web page allows your content material to achieve a broad viewers past your current followers.

If you happen to’re new to affiliate marketing, the idea is straightforward: you share a novel monitoring hyperlink or low cost code for a product and earn a fee for each sale made by way of it. To get began, be part of a good affiliate marketing program reminiscent of Amazon Associates or ShareASale.

As soon as accredited, you’ll be able to add a link in your bio that results in a curated checklist of the merchandise you point out in your movies.

To succeed, give attention to creating participating movies that display the product in real-life use, reminiscent of “day within the life” clips, tutorials, or problem-solution situations. Such a content material feels extra pure and relatable to viewers.

Sure sorts of merchandise additionally are likely to drive conversions exceptionally properly on TikTok, reminiscent of these which can be visually participating or display artistic hacks to do one thing. Magnificence and skincare gadgets, style and equipment, house devices, health gear, tech equipment, and trending life-style merchandise are among the many hottest.

Alternatively, you’ll be able to be part of the TikTok Affiliate Program you probably have at the very least 1,000 followers. This lets you showcase affiliate TikTok Store merchandise immediately in your profile by way of a devoted product web page.

You’ll additionally have the ability to embed a clickable yellow buying basket, permitting viewers to buy gadgets immediately throughout the app.

How a lot fee you’ll earn is ready by the TikTok Store vendor you’re collaborating with. You’ll obtain a fee solely after an order is accomplished, with no cancellations or refunds. For a more in-depth take a look at how TikTok affiliate commissions work, you’ll be able to take a look at the TikTok Shop Academy page.

At all times disclose your affiliate relationships to remain compliant with promoting laws. And ensure to evaluate and observe TikTok’s affiliate disclosure tips, which might range relying on the area you’re in.

➡️ In your reference, learn our information to search out out how much affiliate marketers make on common.

4. Promote your individual merchandise or merchandise on TikTok Store

By turning into a TikTok Store Creator, you’ll be able to promote your individual merchandise immediately by way of TikTok utilizing the platform’s native ecommerce instruments. This implies customers can uncover your merchandise as they casually scroll their feed and buy them immediately, with out leaving the app or going by way of exterior checkout pages.

Beneath are the overall eligibility necessities for promoting on TikTok Store, whether or not you’re selling affiliate merchandise or providing your individual:

• Be 18 years of age or older
• Usually are not categorized as a Authorities, Politician, or Political Occasion Account (GPPPA) underneath TikTok’s definitions
• Don’t share the identical or related login credentials with TikTok Store accounts which have a historical past of significant or repeated violations
• Haven’t any prior document of ecommerce privileges being revoked by TikTok Store
• Efficiently full Creator Identification Verification (this requirement doesn’t apply to Official Store creators or Advertising creators with out ecommerce entry)
• Adjust to all TikTok Store insurance policies, together with the TikTok Store Content material Coverage, TikTok Neighborhood Tips, Creator Code of Conduct, and associated platform guidelines

When you begin promoting on TikTok Store, customers can browse and buy your merchandise immediately throughout the app – both by way of the Store tab in your profile or through the clickable yellow buying basket embedded in your movies.

For each accomplished sale in your retailer, TikTok expenses a fee (referral) payment. The fee share for every order worth can range by product class, your location, and the kind of vendor account you could have.

TikTok can also mix different processing charges into the referral payment or deduct them individually, relying in your area and your vendor account’s plan.

Any refunded or cancelled orders received’t earn vendor income, and TikTok might apply a refund admin payment on returned gadgets. These charges are deducted out of your payout after a sale, so that you obtain the stability as soon as all expenses have been settled.

When it comes to how transport is dealt with, you’ll be able to set it up in your vendor settings:

• Fulfilled by TikTok (FBT). TikTok Store provides an in-house success service the place TikTok (or its logistics companions) handles storage, packing, and transport for you.
• Vendor or 3PL. Alternatively, you’ll be able to fulfill orders your self or use a third-party logistics supplier (3PL). You’ll handle stock, packing, and supply, and TikTok would require correct monitoring uploads to keep up efficiency requirements.

To drive gross sales, give attention to creating participating content material that clearly demonstrates your product’s worth and real-world use.

Product demos, before-and-after clips, tutorials, and unboxings are particularly efficient for highlighting distinctive promoting factors. Moreover, you’ll be able to create broader content material that resonates along with your viewers’s pursuits, ache factors, or present traits inside your area of interest.

For instance, if you happen to promote house or life-style gadgets, showcasing how they match into every day routines or resolve on a regular basis issues can increase model consciousness and belief.

Embrace a transparent name to motion the place naturally attainable, reminiscent of encouraging viewers to “faucet the yellow basket” or “examine the product on my profile.”

➡️ Searching for some inspiration? Discover our checklist of products to make and sell to maintain your revenue margins excessive.

5. Be part of TikTok’s Creator Rewards Program

The TikTok Creator Rewards Program (previously the Creator Fund) is designed to compensate creators for high-performing content material. It pays eligible creators immediately for his or her movies, making an allowance for engagement, watch time, content material high quality, and viewers interplay, along with the variety of views.

The TikTok Creator Rewards Program is presently out there to creators based mostly within the United States, the UK, Germany, Japan, South Korea, France, Mexico, and Brazil.

Your account should be in good standing and adjust to TikTok’s Neighborhood Tips and Phrases of Service.

Solely Private accounts are eligible to use for this Creator Rewards program, and also you should be at the very least 18 years previous, have a minimal of 10,000 followers, and have 100,000 video views throughout the previous 30 days.

If you happen to meet all the necessities, making use of is simple:

1. Go to your TikTok profile and faucet the Menu (☰) icon
2. Choose TikTok Studio, then select Creator Rewards Program
3. Submit your utility. TikTok usually critiques functions inside three days

As soon as accredited, you’ll earn funds based mostly on the period of viewing, engagement degree of your movies, and the originality of your content material, calculated per 1,000 certified views. Payouts are usually acquired robotically on a month-to-month cycle.

To study extra about how rewards are calculated for each bit of content material, go to TikTok’s official page explaining the earning factors. Once more, it will range relying in your location.

6. Supply TikTok consulting or teaching providers

If you happen to’ve already frolicked rising your TikTok account, experimenting with content material codecs, and determining what drives views and engagement, you’ll be able to monetize that information by providing TikTok consulting or teaching providers.

You’ll be able to provide paid steerage in areas reminiscent of account progress technique, content material planning, video hooks, modifying methods, posting schedules, or analytics critiques. Providers could be delivered by way of one-on-one teaching calls, account audits, customized content material plans, and even short-term mentorship packages.

To make your providers simpler to promote, clearly define what shoppers will obtain, the anticipated outcomes, and for whom the service is finest suited. This helps potential shoppers shortly perceive the worth and resolve if it’s proper for them.

For instance, you might provide a newbie audit, a 30-day content material roadmap, or ongoing month-to-month teaching.

Discovering paying shoppers typically begins with your individual TikTok presence. Share academic content material, progress ideas, or behind-the-scenes insights to place your self as an authority.

Past teaching, there’s additionally demand for managing TikTok accounts for others. Manufacturers, entrepreneurs, and creators might rent you to deal with content material creation, posting, group engagement, or technique execution on their behalf.

This may evolve right into a recurring earnings stream, particularly if you happen to handle a number of accounts or provide tiered administration packages.

7. Grow to be a paid UGC creator for manufacturers

Not like model partnerships, UGC (user-generated content material) creation focuses on producing content material for manufacturers to make use of, moderately than publishing sponsored posts by yourself account.

The content material is designed to advertise merchandise by way of pure, TikTok-style storytelling, subtly selling the model, and is usually shared on the model’s channels or utilized in paid promoting.

To get began, construct a small UGC portfolio utilizing merchandise you already personal. Create pattern movies, reminiscent of product demos, unboxing moments, tutorials, testimonials, or problem-solution clips.

Subsequent, outline your providers clearly. Many UGC creators cost per video or provide bundled packages, reminiscent of three to 5 brief movies at a set fee.

Pricing is often based mostly on deliverables and utilization rights, particularly if the content material shall be utilized in paid promoting.

To seek out shoppers, search for manufacturers already energetic on TikTok or working advertisements – they consistently want contemporary content material. You’ll be able to pitch manufacturers immediately by way of e-mail or social media along with your portfolio, apply by way of creator marketplaces, or reply to model posts searching for creators.

When reaching out, give attention to how your content material can assist enhance engagement, conversions, or advert efficiency, moderately than emphasizing your follower depend.

8. License your TikTok movies

If one in every of your TikTok movies goes viral, you’ll be able to earn cash by licensing that content material to manufacturers or media shops. Licensing permits third events to legally use your video of their advertising campaigns, web sites, commercials, or information protection, however you keep possession of the unique content material.

Platforms like Jukin Media and ViralHog assist join you with manufacturers and publishers searching for licensable movies. These platforms usually deal with outreach, utilization rights, and funds, so that you don’t want to barter immediately.

In some instances, manufacturers can also contact you immediately after discovering your video on TikTok.

Creators might earn wherever from just a few hundred {dollars} for smaller digital-only licenses to a number of thousand {dollars} if a clip is picked up by main media shops, advertisers, or utilized in massive campaigns.

Exceptionally viral content material can earn extra over time by way of a number of licenses, although that is much less frequent.

Due to this volatility, Most creators deal with content material licensing as bonus earnings moderately than a predictable income stream, since earnings rely closely on virality and demand moderately than constant posting.

Earlier than agreeing to any licensing deal, make sure you perceive precisely how your content material shall be used, the place it would seem, and for what period.

Keep away from granting limitless or perpetual utilization with out correct compensation, and confirm whether or not the license is unique or non-exclusive.

Moreover, at all times be certain that you personal the rights to all the things within the video, together with music, footage, and visuals, to keep away from potential copyright points. In observe, this implies:

• Use TikTok’s built-in music library or sounds which can be clearly labeled as eligible for industrial use.
• Solely use footage you recorded your self, or content material you could have written permission to make use of. Keep away from clips taken from motion pictures, TV exhibits, or different creators except you’ve secured rights.
• Watch out with background parts, reminiscent of music taking part in in public locations or TV screens seen within the body, as these can nonetheless set off copyright claims.
• When doubtful, maintain it authentic. Visuals, voiceovers, and edits that you just completely created are the most secure possibility.

9. Collaborate with different TikTok creators

Collaborating with different TikTok creators in the identical or complementary niches helps you to develop your attain to viewers who’re seemingly already focused on your content material.

Creator collaborations can take many types. You’ll be able to co-create a brief video collection, take part in joint challenges, duet or sew one another’s content material, or host collaborative TikTok LIVE periods. These codecs really feel pure on the platform and sometimes carry out properly as a result of they introduce contemporary views and dynamic interactions.

Collaborations may lead on to shared earnings alternatives. For instance, creators might cut up earnings from affiliate promotions, co-sell digital merchandise, collectively host paid workshops, or bundle providers reminiscent of teaching or UGC creation.

Manufacturers can also be extra inclined to work with creator duos or teams that may provide broader attain and artistic selection.

Past monetization, networking with different creators can result in long-term partnerships, referrals, and insider information about traits, instruments, or model alternatives. Over time, these relationships can develop into simply as priceless as your follower depend.

10. Construct a following for cross-platform monetization

TikTok is a superb platform for progress, however counting on a single app can restrict your long-term incomes potential. Many creators use TikTok as a discovery channel, then information their viewers to different platforms the place engagement and monetization are typically extra steady.

To make this work, it helps to know how every platform suits into your general content material ecosystem.

• YouTube is well-suited for in-depth, long-form content material and tends to draw viewers who’re keen to speculate extra time in studying or watching. If a TikTok video performs properly, you’ll be able to develop that concept into an extended YouTube video, tutorial, or story-based format that provides extra context and worth.
• Instagram is very visible and fashionable amongst youthful and lifestyle-focused audiences. Quick TikTok clips could be repurposed as Instagram Reels, whereas Tales and posts can be utilized to share behind-the-scenes content material, fast updates, or product suggestions.
• Fb has a broader and barely older viewers in comparison with TikTok and Instagram. It’s well-suited for community-driven content material, longer captions, and video reposts by way of Fb Reels. Excessive-performing TikTok movies typically translate properly right here, particularly when paired with direct engagement in feedback or teams.

To do that effectively, repurpose your TikTok content material as an alternative of making all the things from scratch. Modify captions, pacing, or context barely to match every platform’s model and viewers expectations.

Lastly, add clear calls to motion that information viewers to your different channels. Easy prompts, like linking your YouTube channel in your bio, or mentioning the place to search out extra in-depth content material, assist flip informal viewers into long-term followers throughout platforms.

The best way to earn a living on different social media platforms

Increasing to different social media platforms gives further alternatives to earn cash. This manner, if one platform modifications its algorithm or payout construction, your earnings isn’t tied to it alone.

On YouTube, you’ll be able to earn cash by way of advertisements in your movies when you meet the eligibility necessities.

You too can allow channel memberships, the place viewers pay a month-to-month payment for unique content material or perks. YouTube works particularly properly for creating longer or extra in-depth content material.

In the meantime, making money on Instagram could be accomplished by way of model partnerships, affiliate hyperlinks, and subscription-based content material.

In case your viewers trusts your suggestions, you’ll be able to earn commissions by selling merchandise or providing unique content material to your most engaged followers.

Moreover, you may make cash on Fb by way of in-stream advertisements in your movies, fan subscriptions, paid on-line occasions, and model collaborations.

Fb is especially helpful if you happen to construct an energetic group and commonly have interaction along with your viewers by way of posts, movies, or reside periods.

Every platform attracts audiences in several methods, which suggests you’ll be able to earn cash by way of a number of channels by repurposing a content material piece to suit numerous platforms’ audiences.

As you develop your presence past TikTok, you additionally develop into extra engaging to manufacturers, since an engaged viewers throughout platforms indicators credibility and affect.

Consider your content material like an ecosystem: TikTok helps individuals uncover you, whereas different platforms offer you extra alternatives to earn constantly and construct long-term earnings.

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Larassatti Dharma is a content material author with 4+ years of expertise within the internet hosting business. Laras has populated the web with over 100 YouTube scripts and articles round internet hosting, digital advertising, and e-mail advertising. When she’s not writing, Laras enjoys solo touring across the globe or making an attempt new recipes in her kitchen. Observe her on LinkedIn