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Watch Nigeria > Blog > Entrepreneurship > India reportedly tells quick-commerce corporations to drop 10-minute supply promise
Entrepreneurship

India reportedly tells quick-commerce corporations to drop 10-minute supply promise

Last updated: January 14, 2026 2:15 am
Terfa Ukende
2 hours ago
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India reportedly tells quick-commerce corporations to drop 10-minute supply promise
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India’s labor ministry is pushing the nation’s booming quick-commerce sector to prioritize the wellness and security of its gig employees.

The nation’s minister of labor and employment, Mansukh Mandaviya, met with executives from Zomato’s Blinkit, Swiggy’s Instamart, and Zepto to ask them to drop their advertising language, which guarantees deliveries inside 10 minutes, and talk about methods to enhance security and dealing circumstances for supply personnel, Bloomberg reported, citing nameless sources.

Whereas the moment supply mannequin has faltered elsewhere, it’s taken off in India at an unprecedented fee previously few years as customers in city cities have come to anticipate having every little thing from PlayStation 5s to groceries delivered inside 10 to fifteen minutes.

Firms like Zepto, Blinkit, and Instamart have raised and poured a whole bunch of tens of millions of {dollars} into establishing “darkish shops” — discrete warehouses situated strategically round neighborhoods that function hubs. These firms have additionally employed armies of supply personnel as competitors heats up within the nation’s booming e-commerce house.

The strain on employees has intensified because the sector has grown. On New 12 months’s Eve, greater than 200,000 gig employees staged protests throughout main Indian cities through the peak supply interval, according to the South China Morning Post, citing the Indian Federation of App Primarily based Transport Staff. The employees demanded legislative safety, social safety advantages, higher wages, and adjustments to automated penalty methods that scale back their scores for late deliveries. Security considerations have emerged round employees speeding by way of visitors to satisfy supply deadlines. “Extremely-fast supply fashions of 10-Quarter-hour materially change the danger and stress profile of gig work,” Prabir Jha, founder and CEO of the HR consultancy Prabir Jha Folks Advisory, instructed the outlet.

Amid the employee protests and strain from the labor ministry, Blinkit has eliminated messaging that promised deliveries inside 10 minutes, and its rivals are additionally anticipated to comply with swimsuit, Bloomberg stated.

The information comes little greater than a month after India granted legal status to tens of millions of gig and platform employees beneath new labor legal guidelines that outline gig and platform employees in statute, and require aggregators, reminiscent of food-delivery and ride-hailing platforms, to contribute 1% to 2% of their annual income (capped at 5% of funds made to such employees) to a government-managed social safety fund.

India’s gig financial system employed about 7.7 million employees in 2020-21 and is projected to succeed in 23.5 million by 2029-30, in response to authorities suppose tank NITI Aayog.

Swiggy, Blinkit, and Zepto didn’t instantly return requests for remark.



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ByTerfa Ukende
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Terfa Ukende is a seasoned financial writer with over seven years of experience covering topics on finance, investment, and economic development. He began his writing career with NewsWay before joining Watch Nigeria, where he continues to educate readers on wealth building, market trends, and smart money management. He holds a Bachelor’s degree in Statistics and Computer Science, which strengthens his analytical approach to financial reporting and investment insights.
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