African-American comic and entrepreneur Kevin Hart has change into a shareholder in Genuine Manufacturers Group, a world sport, media, leisure, and life-style platform producing $32 billion in annual systemwide retail gross sales.
This comes as Hart enters a strategic partnership with Authentic, giving him co-ownership and administration of the Kevin Hart model whereas leveraging Genuine’s infrastructure to develop throughout new markets and product classes.
Genuine expands IP portfolio with Kevin Hart
Genuine, which owns greater than 50 shopper manufacturers and the likeness rights of iconic figures similar to Muhammad Ali, Elvis Presley, and Marilyn Monroe is the world’s main proprietor of sports activities, leisure, and life-style mental property.
Its portfolio spans Reebok, Champion, David Beckham, Shaquille O’Neal, Sports activities Illustrated, Aéropostale, Nautica, Dockers, Juicy Couture, and Sperry, amongst others. Latest acquisitions embody Champion for $1.2 billion from Hanesbrands in June 2024 and Dockers from Levi Strauss for $311 million in Could 2025.
“This partnership is about progress and diversification,” Hart mentioned. “I’ve spent years constructing companies and creating alternatives, and becoming a member of Genuine offers me the worldwide platform to take my model additional. Changing into a shareholder lets me co-own a number of the most recognizable mental property on this planet whereas shaping the Hart model for generations to come back.”
Kevin Hart’s ventures span media, health
Kevin Hart’s profession spans movies, international excursions, streaming content material, shopper merchandise, and health ventures. He instructions a social media following of 292 million and has constructed profitable ventures together with Hartbeat Productions, Gran Coramino, and Fabletics.
“Kevin is among the most dynamic entertainers and entrepreneurs of our time,” mentioned Jamie Salter, founder, chairman, and CEO of Genuine. “His inventive imaginative and prescient, enterprise instincts and cultural affect are unmatched.”
Salter added, “Kevin sees what we see: the facility of name possession and the chance to construct a world, long-term enterprise. His funding in Genuine additionally displays our mutual confidence and shared imaginative and prescient for that progress.”
Hart grows ventures, nears billionaire standing
The transfer provides one other chapter to Hart’s work trip. The comic earned $108 million in 2024 and continues to develop his ventures, together with Hartbeat Ventures, which led a $35 million Series B investment in Easy, an AI-powered well being teaching app, in October 2025.
With the most recent partnership with Genuine, Hart joins different international figures similar to David Beckham and Shaquille O’Neal and is positioning himself toward billionaire status, constructing a diversified enterprise empire value lots of of thousands and thousands.
