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Watch Nigeria > Blog > Entrepreneurship > Key traits, insights & international knowledge
Entrepreneurship

Key traits, insights & international knowledge

Last updated: December 22, 2025 2:32 pm
Terfa Ukende
7 days ago
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Key traits, insights & international knowledge
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Contents
  • Prime entrepreneurship statistics for 2025
  • Basic info about entrepreneurship
    • 1. There are roughly 665 million entrepreneurs worldwide
    • 2. Entrepreneurship companies market to succeed in $5.1 billion by 2033
    • 3. Small companies make use of practically half of US non-public workforce, with 61.7 million jobs
    • 4. Ecuador leads globally with 33% concerned in early-stage entrepreneurial exercise
    • 5. World startup ecosystem progress reaches 21% in 2025, fueling entrepreneurship worldwide
  • Entrepreneur demographics breakdown
    • 6. Gender hole in entrepreneurship will increase in high-income nations
    • 7. Practically half of economies lack satisfactory assist for ladies entrepreneurs
    • 8. Youthful adults are main new enterprise creation throughout 80% of economies
    • 9. About 62% of entrepreneurs maintain a bachelor’s diploma
    • 10. Entrepreneurs who prioritize private time usually tend to succeed
  • Trade-specific entrepreneurship statistics
    • 11. Three out of 4 new companies are client or enterprise companies
    • 12. Greater than 30% of entrepreneurs maintain jobs within the retail, manufacturing, {and professional} industries
    • 13. SaaS continues to dominate startup fashions throughout tech industries
    • 14. Service-based companies usually tend to survive than product-based ones
  • Entrepreneurship funding and monetary insights
    • 15. Within the US, the common small enterprise mortgage quantity is $437K
    • 16. Nearly 80% of US solopreneurs use private funds in response to monetary challenges
    • 17. Closing the entrepreneurship gender hole might gasoline 20% international GDP progress
    • 18. Most economies report family revenue declines amid international uncertainty
    • 19. Investing in advertising and marketing doubles survival odds for small companies
  • Technological influence on entrepreneurship
    • 20. AI consciousness stays low amongst entrepreneurs
    • 21. Entrepreneurs are turning to digital instruments to spice up buyer engagement and gross sales
    • 22. Ecommerce opens international markets to entrepreneurs, reaching 2.77 billion buyers by 2025
    • 23. AI ranges the enjoying discipline for ability growth amongst underserved entrepreneurs
  • Entrepreneurship challenges and dangers
    • 24. Worry of failure stops 40% of potential entrepreneurs from appearing on alternatives
    • 25. In most economies, one-third of entrepreneurs plan to not rent for 5 years
    • 26. Entrepreneurial ecosystems rated inadequate by native consultants in 70% of economies
    • 27. Inflation tops checklist of challenges entrepreneurs face, affecting 22%
  • Entrepreneurship traits
    • 28. Greater than half of entrepreneurs prioritize sustainability over revenue with ladies main the shift
    • 29. New enterprise registrations within the US doubled
    • 30. Round 65% of latest startups fail through the first 10 years
    • 31. Social media dominates digital advertising and marketing methods
    • 32. Nearly 70% of SaaS corporations use AI to boost buyer expertise
    • 33. AI reshapes entrepreneurship by driving automation, innovation, and international progress
  • The way forward for entrepreneurship
  • Sources
  • Statistics FAQ
    • What number of entrepreneurs are there within the US?
    • What share of latest companies survive longer than 10 years?
    • What share of entrepreneurs are profitable?
Key traits, insights & international knowledge

Entrepreneurship drives economies everywhere in the world. During the last 4 years, practically each main financial system has seen a gentle rise in new entrepreneurs, with the worldwide common annual startup progress fee reaching 21% by 2025.

Though entrepreneurs drive financial progress, research present that almost all new companies function with restricted assets and insufficient infrastructure. Exploring key statistics will assist us perceive how startup companies remedy these challenges and nurture abilities to seize alternatives.

Let’s deepen our data with knowledge and statistics round traits, obstacles, and expectations surrounding enterprise creation.

Prime entrepreneurship statistics for 2025

  1. There are roughly 665 million entrepreneurs worldwide.
  2. Total, 62% of entrepreneurs maintain a bachelor’s diploma.
  3. Over 30% of entrepreneurs maintain a job within the retail, manufacturing, {and professional} industries.
  4. The worldwide GDP might develop 20% by closing the gender hole in entrepreneurship.
  5. Small companies that put money into advertising and marketing double their possibilities of survival.
  6. As much as 80% of entrepreneurs consider in digital instruments to spice up buyer engagement and gross sales.
  7. Worry of failure stops 40% of potential entrepreneurs from pursuing enterprise concepts.
  8. Greater than 50% of entrepreneurs deal with sustainability over revenue, and girls lead this variation.
  9. Over two-thirds of latest startups fail inside 10 years.
  10. Service-based companies are twice as more likely to survive as product-based ones.

Basic info about entrepreneurship

New companies are reworking and powering economies globally. Entrepreneurs contribute to rising employment, funding, and trade charges.

1. There are roughly 665 million entrepreneurs worldwide

One in eight working-age folks is engaged in an entrepreneurial exercise, based on the World Entrepreneurship Monitor (GEM) 2024/2025 World Report. This implies there have been practically 665 million entrepreneurs around the globe by the top of 2024.

2. Entrepreneurship companies market to succeed in $5.1 billion by 2033

Entrepreneurs and startups require tailor-made companies. Mentorship applications, funding options, incubators, accelerators, and academic companies count on to develop at a CAGR of 8.8% from 2026 to 2033.

3. Small companies make use of practically half of US non-public workforce, with 61.7 million jobs

Based on small business statistics, 41% of the non-public workforce in the USA works for small companies – these with fewer than 500 staff. The US financial system depends on over 34 million current small companies for job creation and financial progress.

4. Ecuador leads globally with 33% concerned in early-stage entrepreneurial exercise

In a global-scale comparability, Ecuador boasts the very best share of adults beginning or operating a enterprise (33%), the GEM report states. On the identical time, Ecuador’s annual Gross Home Product (GDP) per capita of beneath $20,000 is without doubt one of the lowest on this planet. On the other finish of the size, early-stage entrepreneurship is proscribed to lower than 5% of the populations of Poland, Romania, and Costa Rica, however these nations’ GDP per capita exceeds $25,000.

5. World startup ecosystem progress reaches 21% in 2025, fueling entrepreneurship worldwide

Bar chart comparing the annual startup growth rate 2024- 2025 between global regionsBar chart comparing the annual startup growth rate 2024- 2025 between global regions

The Asia-Pacific area is the fastest-growing startup ecosystem on this planet with a fee of 27.4% yr over yr, based on a StartupBlink report. North America had the bottom progress fee on this regard amongst all areas at 15.7%.

Entrepreneur demographics breakdown

Most new corporations are created by ladies and younger folks. Though nearly all of entrepreneurs have larger schooling levels, some teams face social and structural limitations.

6. Gender hole in entrepreneurship will increase in high-income nations

In most nations, the speed of males beginning companies is larger than that of girls. Of the 51 economies analyzed, in 14 of them (27%) males outnumber females in early-stage entrepreneurship by 5% or extra. 9 of those 14 nations take pleasure in excessive ranges of revenue.

7. Practically half of economies lack satisfactory assist for ladies entrepreneurs

In 49% of nations, ladies lack the essential assets to begin a enterprise. Based on the GEM report, in 25 out of the 51 economies analyzed, ladies’s relative entry to assets is acknowledged as lower than enough. This metric highlights the systemic limitations that persist regardless of international progress in gender equality.

8. Youthful adults are main new enterprise creation throughout 80% of economies

Younger entrepreneurs lead the speed of enterprise creation in 42 out of 51 economies (80% of the nations studied). Essentially the most vital fee distinction between youthful and older adults engaged within the early phases of latest enterprise creation is in Canada (36% versus 20%).

9. About 62% of entrepreneurs maintain a bachelor’s diploma

Plot showing the percentages of entrepreneurs based on their educational degreePlot showing the percentages of entrepreneurs based on their educational degree

Six out of each ten entrepreneurs have undergraduate levels, highlighting the function of upper schooling in fostering creativity and innovation.

10. Entrepreneurs who prioritize private time usually tend to succeed

Greater than half of two,000 small enterprise house owners say that spending evenings with household and protecting weekends free is crucial to their success. Nevertheless, most discover it tough to disconnect throughout their time without work. Solely 28% flip off their telephones or laptops after working hours.

Trade-specific entrepreneurship statistics

New companies don’t at all times succeed. An organization’s probability of surviving one, two, or ten years is dependent upon its managerial abilities, kind of viewers, and product focus, amongst many different elements.

11. Three out of 4 new companies are client or enterprise companies

Starting a business is rarely straightforward, however knowledge reveals that client and enterprise companies account for 75% of latest enterprise exercise worldwide. In low-income economies, entrepreneurs typically launch small consumer-focused companies, similar to {hardware} shops or hair salons. In high-income nations, small enterprise founders usually tend to pursue alternatives in each client and enterprise companies, similar to accounting or consulting.

12. Greater than 30% of entrepreneurs maintain jobs within the retail, manufacturing, {and professional} industries

Entrepreneurs typically should work for one more firm through the startup section. The commonest industries for entrepreneurs holding a job are retail (12%), manufacturing (9%), {and professional} companies (9%).

13. SaaS continues to dominate startup fashions throughout tech industries

Software program as a service (SaaS) enterprise is prospering because of new AI-powered software growth instruments. US-based SaaS corporations are serving greater than 14 billion customers (nearly double the world’s inhabitants). The global SaaS market is forecast to succeed in $1.25 trillion by 2034.

14. Service-based companies usually tend to survive than product-based ones

New corporations that target companies reasonably than only a product are greater than twice as more likely to survive: 41% of latest service-based companies remained afloat towards 19% of product-based ones. There’s a higher probability of protecting a small enterprise operating by providing distinctive companies with a transparent area of interest viewers than preventing for a spot in a crowded market with a broader viewers.

Entrepreneurship funding and monetary insights

‘Funding a brand new enterprise can contain a number of financial and social challenges. Entrepreneurs should embody clear methods to get by the preliminary progress interval in addition to to handle each anticipated and surprising monetary obstacles.

15. Within the US, the common small enterprise mortgage quantity is $437K

The Small Enterprise Administration’s newest stats (2024) point out that the common mortgage is almost half 1,000,000 {dollars} ($437K). Banks and different permitted monetary establishments totally permitted 39% of enterprise loans and partially permitted one other 30%.

16. Nearly 80% of US solopreneurs use private funds in response to monetary challenges

Column chart showing the percentages of startups based on the type of funding in response to financial challenges in the USColumn chart showing the percentages of startups based on the type of funding in response to financial challenges in the US

Moreover contemplating loans for funding, 77% of US startups with out staff depend on private funds to finance their companies in response to monetary challenges. Amongst corporations that utilized to banks for financing, startup employers have been much less possible than extra established employers to be totally permitted.

17. Closing the entrepreneurship gender hole might gasoline 20% international GDP progress

McKinsey, a worldwide consulting agency, estimates that closing the gender hole might add $12 trillion to the worldwide gross home product (GDP). Based on the World Financial institution, this may symbolize a 20% enhance. Reaching this progress would require sustained and coordinated efforts to offer ladies higher entry to jobs and entrepreneurship alternatives.

18. Most economies report family revenue declines amid international uncertainty

The worldwide financial system suffered a interval of recession after the COVID-19 pandemic, and in 2025, most nations are nonetheless recovering. Based on the GEM report, 33 out of 51 economies have extra folks reporting a lower in family revenue than a rise, which indicators continued financial challenges for brand spanking new enterprise globally.

19. Investing in advertising and marketing doubles survival odds for small companies

In hindsight, founders who needed to shut their companies remorse not investing sufficient in advertising and marketing and customer support. Forty-nine % of surveyed enterprise house owners discovered success by spending on advertising and marketing campaigns (social media, promoting, PR) in comparison with the 20% whose companies failed.

Technological influence on entrepreneurship

Whereas founders and small enterprise house owners typically use digital instruments, they should undertake newer applied sciences like synthetic intelligence on a big and quicker scale.

20. AI consciousness stays low amongst entrepreneurs

Lower than 30% of entrepreneurs in 73% of nations consider AI will likely be a significant enterprise asset over the next three years. Entrepreneurs within the US, the UK, Canada, India, and Egypt are typically extra conscious of AI than these in different nations.

Skilled tip

AI is advancing quicker than another technological breakthrough. At Hostinger, we consider AI permits everybody to place concepts into movement whereas democratizing entry to digital assets and entrepreneurial alternatives. We’re already seeing new enterprise house owners who get AI concerned of their small organizations, reaching unseen potential on product testing, productiveness automation, or web site growth with our AI-powered instruments.

EditorEditor

Mantas Lukauskas

AI Tech Lead at Hostinger

21. Entrepreneurs are turning to digital instruments to spice up buyer engagement and gross sales

Based on the 2024/2025 GEM examine, at the least 70% of early-stage entrepreneurs in Brazil, Mexico, Guatemala, Qatar, the United Arab Emirates, and Luxembourg count on to spice up buyer engagement and gross sales with digital instruments. The remainder of the nations (45 out of 51) attain a decrease fee between 20% and 69%.

22. Ecommerce opens international markets to entrepreneurs, reaching 2.77 billion buyers by 2025

Extra alternatives for brand spanking new companies to promote services or products on-line lie forward. Ecommerce will attain 3.9 billion folks in 2029, based on 2025 statistics. Which means a 49% exponential progress in buyers in comparison with 2025 (2.77 billion).

23. AI ranges the enjoying discipline for ability growth amongst underserved entrepreneurs

The most recent tutorial analysis on AI and entrepreneurship identifies 5 advantages of this new tech:

  • AI presents the potential to boost total efficiency in advanced work duties.
  • It might probably assist to enhance the standard of output amongst decrease performers.
  • It might probably assist establish broad market prospects and capitalize on numerous services.
  • It might probably bridge literacy gaps and improve abilities growth.
  • It might probably simplify advanced duties.

Entrepreneurship challenges and dangers

Constructing your personal enterprise is inherently a dangerous endeavor, and it’s fraught with challenges, notably within the present international financial local weather. That is typically sufficient to discourage entrepreneurship altogether.

24. Worry of failure stops 40% of potential entrepreneurs from appearing on alternatives

For at the least 40% of potential new enterprise house owners, the worry of failure stops them from turning into one. Entrepreneurs are considerably extra more likely to have the next traits: willingness to bear dangers, openness to expertise, perception of their capacity to regulate their future, and extraversion. Nevertheless, sharing these traits doesn’t assure success.

25. In most economies, one-third of entrepreneurs plan to not rent for 5 years

In 72% of nations, at the least one out of each three new entrepreneurs plans to make use of no new employees within the following 5 years. To make clear, this implies they goal to proceed working as solopreneurs or with the workforce they began with. The very best proportion of latest enterprise house owners with no expectation to rent – two-thirds – is in Spain, Sweden, Israel, Germany, and Kazakhstan.

26. Entrepreneurial ecosystems rated inadequate by native consultants in 70% of economies

Based on the GEM examine, most economies (70%) don’t supply a well-structured ecosystem for small companies to thrive – consultants in these nations argue that circumstances are inadequate.

27. Inflation tops checklist of challenges entrepreneurs face, affecting 22%

Inflation is the most important problem for brand spanking new enterprise house owners or founders. Twenty-two % of entrepreneurs are affected by rising costs.

Entrepreneurship traits

What issues to entrepreneurs? New and established founders take into account social media, social and environmental sustainability, and innovation the primary stipulations for progress.

28. Greater than half of entrepreneurs prioritize sustainability over revenue with ladies main the shift

In 78% of economies, a majority of entrepreneurs worth social and environmental sustainability over the buildup of revenue. Girls in command of small companies in excessive and middle-income nations are main this pattern by driving this shift and by reporting their actions.

29. New enterprise registrations within the US doubled

Timeline chart showing the trend of new businesses registrations in the USTimeline chart showing the trend of new businesses registrations in the US

Based on the US Census Bureau, the variety of new enterprise registrations has surpassed 400,000 per 30 days since late 2020. Earlier than the COVID-19 pandemic, the common variety of enterprise registrations barely reached 300,000.

30. Round 65% of latest startups fail through the first 10 years

Nearly two out of three new companies will cease working earlier than the 10-year mark. This fee of failure grows with time. 10% of latest startups fail throughout the first yr, and 20% stop operations inside two years.

31. Social media dominates digital advertising and marketing methods

Entrepreneurs want to find methods to succeed in their goal markets with a view to survive and prosper. As reported in social commerce statistics, 82% of customers use social media platforms to find and analysis merchandise, making it probably the most used advertising and marketing technique in 2025.

32. Nearly 70% of SaaS corporations use AI to boost buyer expertise

New and current SaaS corporations are leveraging AI to ship a greater buyer expertise, with a transparent deal with hyper-personalization. This know-how helps to research buyer conduct and preferences to supply customized suggestions.

33. AI reshapes entrepreneurship by driving automation, innovation, and international progress

AI will contribute over $15.7 trillion to the worldwide financial system by the top of 2023. New businesses using AI are increasing by the day: in 2024, there have been greater than 90,000 corporations worldwide that use AI indirectly. Together with that pattern, new jobs will emerge: AI is anticipated to create 133 million new vacancies by 2030.

The way forward for entrepreneurship

Individuals who flip concepts into services or products are the driving power behind most economies. Entrepreneurs play a significant function in each developed and creating nations. They contribute considerably to funding and job creation.

New companies face numerous challenges: inflation, gender inequality and different social points, inadequate assist, lack of funding, and environmental crises.

The adoption of AI and different digital instruments is essential for entrepreneurs to maintain up in aggressive markets. Not all enterprise house owners are conscious of the way to use new applied sciences, however most intend to adapt.

Sources

  1. PennState Social Science Research Institute
  2. Gitnux
  3. Entrepenerd
  4. Zippia
  5. Global Entrepreneurship Monitor
  6. Xero
  7. World Economic Forum
  8. IZA World of Labor
  9. Entrepreneur
  10. Verified Market Reports
  11. Global Startup Ecosystem Index 2025
  12. Small Business Administration
  13. Fed Small Business

Statistics FAQ

What number of entrepreneurs are there within the US?

There are 34 million entrepreneurs within the US by 2025, based on the newest report from the Small Enterprise Administration. At a nationwide degree, the variety of new enterprise registrations surpasses 400,000 per 30 days, a fee that has doubled for the reason that pandemic. Corporations with lower than 500 staff present jobs for round 41% of US private-sector employees. 

What share of latest companies survive longer than 10 years?

Thirty-five % of companies handle to proceed working after 10 years. The onerous reality is that nearly two out of three companies fail inside 10 years. Ten % of latest startups fail throughout the first yr. 

What share of entrepreneurs are profitable?

Total, 10% to twenty% of latest companies attain some measure of success – some outline success by sustaining operations over a time frame, others by income targets. Relying on the kind of enterprise, founders may face a number of phases of funding or scaling up that may additionally outline success.


All the tutorial content material on this web site is topic to

Hostinger’s rigorous editorial standards and values.

AuthorAuthor
The writer

Ricardo Meneses Flores

Ricardo is an information journalist and visualization professional with over seven years of expertise uncovering insights by knowledge storytelling. His work focuses on knowledge exploration, geospatial evaluation, and interactive visualizations, serving to audiences perceive advanced info by compelling narratives. His initiatives have been featured in Statista,
Forbes,
La Nación, amongst others.
When he’s not analyzing datasets, Ricardo enjoys brewing specialty espresso, watching sports activities, and studying fiction. Observe him on LinkedIn or test his Portfolio to see his newest work.



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ByTerfa Ukende
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Terfa Ukende is a seasoned financial writer with over seven years of experience covering topics on finance, investment, and economic development. He began his writing career with NewsWay before joining Watch Nigeria, where he continues to educate readers on wealth building, market trends, and smart money management. He holds a Bachelor’s degree in Statistics and Computer Science, which strengthens his analytical approach to financial reporting and investment insights.
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