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Watch Nigeria > Blog > Business & Economy > Leadway Launches Media Sprint 3.0 Initiative to Empower  SMEs and Enhance
Business & Economy

Leadway Launches Media Sprint 3.0 Initiative to Empower  SMEs and Enhance

Last updated: December 27, 2025 3:18 pm
Terfa Ukende
3 weeks ago
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Leadway Launches Media Sprint 3.0 Initiative to Empower  SMEs and Enhance
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Leadway, a number one non-banking monetary companies and wellbeing supplier in Nigeria, has launched Media Sprint 3.0, an initiative aimed toward empowering younger Lagos-based SMEs by offering them with a platform to showcase their merchandise, join with new prospects, and achieve visibility to scale their companies.

The 2-day initiative, scheduled for Saturday, twenty seventh December to Sunday, twenty eighth December at L’eola Resort, Maryland, Lagos, will function model showcases, vendor exhibitions, SME spotlights, dwell music, youth engagements, and a devoted kiddies’ nook. This setup is designed to create a vibrant, interactive surroundings the place entrepreneurs can community with potential purchasers, companions, and different stakeholders.

Leadway’s CEO, Olusakin Labeodan, defined that Media Sprint 3.0 builds on earlier editions by going past media campaigns to ship an immersive way of life and neighborhood model expertise. SMEs taking part within the initiative will profit from free exhibition area, advertising help, and publicity to a wider viewers, serving to them enhance gross sales, attain, and model recognition.

“This initiative aligns with our dedication to supporting Nigerian SMEs. By offering entrepreneurs with sensible instruments and platforms, we’re serving to them overcome visibility challenges, develop their market attain, and strengthen their companies,” Labeodan mentioned.

Purposes for SMEs occupied with taking part are being accepted by Leadway Holdings’ official Instagram web page, giving small companies the chance to leverage the initiative for progress and sustainability.

Media Sprint 3.0 is a part of Leadway’s broader technique to empower Nigerian entrepreneurs, improve monetary and market inclusion, and promote a tradition of enterprise resilience and innovation.


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ByTerfa Ukende
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Terfa Ukende is a seasoned financial writer with over seven years of experience covering topics on finance, investment, and economic development. He began his writing career with NewsWay before joining Watch Nigeria, where he continues to educate readers on wealth building, market trends, and smart money management. He holds a Bachelor’s degree in Statistics and Computer Science, which strengthens his analytical approach to financial reporting and investment insights.
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