Final 12 months, McDonald’s CEO Chris Kempczinski predicted protein, AI and sauces would dominate meals developments — and he was spot on. Now he’s sharing his 2026 predictions.
In a video shared on Instagram this week, Kempczinski outlined three developments he expects to realize momentum: fiber-focused choices, sweet-and-spicy taste mixtures and beverage innovation. “No. 1, fiber goes to be massive,” he mentioned. “No. 2, candy and spicy, collectively, goes to be an enormous meals development. And No. 3, you’re going to see loads of beverage innovation.”
The McDonald’s chief boasted about his 2025 predictions, claiming he “went three-for-three” and that “I do need to do some little bit of a victory lap.” This 12 months’s predictions provide perception into the place the fast-food large could focus menu growth and innovation within the coming 12 months.
Final 12 months, McDonald’s CEO Chris Kempczinski predicted protein, AI and sauces would dominate meals developments — and he was spot on. Now he’s sharing his 2026 predictions.
In a video shared on Instagram this week, Kempczinski outlined three developments he expects to realize momentum: fiber-focused choices, sweet-and-spicy taste mixtures and beverage innovation. “No. 1, fiber goes to be massive,” he mentioned. “No. 2, candy and spicy, collectively, goes to be an enormous meals development. And No. 3, you’re going to see loads of beverage innovation.”
The McDonald’s chief boasted about his 2025 predictions, claiming he “went three-for-three” and that “I do need to do some little bit of a victory lap.” This 12 months’s predictions provide perception into the place the fast-food large could focus menu growth and innovation within the coming 12 months.
