Netflix is growing its funding in video podcasts, with its newest initiatives that includes well-known comic Pete Davidson and Cowboys Corridor-of-Famer Michael Irvin.
The streaming big announced on Wednesday two authentic video podcasts coming to the platform: Irvin’s “The White House,” streaming on January 19, and “The Pete Davidson Present,” debuting on January 30.
Each sequence, accessible solely to Netflix subscribers, are designed to leverage the star energy of their hosts. Davidson already has two comedy specials on the service which have carried out effectively for the streamer. In the meantime, Irvin stands out as a outstanding determine within the sports activities world and was a giant focus in Netflix’s documentary sequence “America’s Workforce: The Gambler and His Cowboys.” His new present is more likely to enchantment to the thousands and thousands of soccer followers who already subscribe to the service.
Davidson’s present will function candid, behind-the-scenes conversations with pals from his personal storage, airing each Friday, whereas Irvin’s present will ship in-depth sports activities information, evaluation, and commentary twice per week, joined by notable visitor co-hosts like former NFL All-Professional broad receiver Brandon Marshall.
These originals will be part of Netflix’s rising slate of video podcasts, alongside licensed titles from iHeartMedia, Spotify, and Barstool Sports activities comparable to “Pricey Chelsea,” “My Favourite Homicide,” and “The Ringer.” Notably, as a part of these licensing agreements, these reveals aren’t accessible in full on YouTube.
Wednesday’s information comes at a time when Netflix is more and more making an attempt to problem YouTube’s dominance within the podcast house, with viewers watching over 700 million hours of podcasts per thirty days on front room units in 2025.
Nonetheless, Netflix continues to be within the early phases of growing its podcast library. With thousands and thousands of podcasts accessible throughout YouTube, Spotify, and different rival platforms, the huge array of decisions poses a major problem for Netflix. If the corporate needs to seize a good chunk of that viewers, it’s bought numerous catching as much as do.
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Netflix’s chief know-how officer, Elizabeth Stone, addressed the corporate’s podcast ambitions on the TechCrunch Disrupt 2025 occasion in October, discussing how the growth into video podcasts represents a part of a broader technique to discover new interactive content material varieties.
