Amazon (AMZN) inventory has risen simply shy of 5% YTD, with April’s inventory crash making most of its features this previous 12 months irrelevant. With its AI prospects booming and AWS cloud computing wanting promising, Amazon has loads of potential in 2026. One in all its most promising prospects within the new 12 months, in response to analysts at Evercore, is its Rufus AI assistant.
Certainly, A high Evercore analyst expects AI-powered procuring assistant Rufus and agentic commerce to spice up Amazon’s enterprise. Analyst Mark Mahaney went on to reiterate a Purchase score on Amazon AMZN inventory with a value goal of $335. Mahaney writes that he expects Rufus and agentic commerce to spice up AMZN’s gross sales. Whereas the latter isn’t fairly prepared but, its tandem with Rufus will assist Amazon prospects with their procuring habits and decision-making, bringing extra revenue to the e-commerce large. Consequently, his forecasted 50% development from present costs would put AMZN at round $345, an enormous leap from its present ATH.
Moreover, Mahaney praised development at AWS, rising demand for brand spanking new Trainium AI chips, additional sturdy development in promoting income, and a ramp within the new Alexa+. “On the finish of the day, Amazon stays a high-quality compounder (25% EPS compound annual development price), with stable double-digit income development, increasing working margins, and free money move prone to enhance materially in a 24-month timeframe,” Mahaney mentioned.
Also Read: Amazon: Why Jim Cramer is Bullish on AMZN in 2026
Moreover, Mahaney notes that Amazon disclosed that greater than 250 million prospects used Rufus final 12 months, contributing to an extra $10 billion in gross merchandise worth (GMV). This was a large catalyst for its sturdy earnings every quarter in 2025. With the continued growth and reliance on AI know-how, Amazon is poised for one more dominant 12 months of income, which might enhance AMZN inventory.
Amazon (AMZN) reveals potential for vital development in 2026, with analysts predicting almost 50% upside pushed by AWS development and promoting income. A number of different companies outdoors of Evercore think about AMZN’s upside. Wedbush’s present value goal for the inventory is $340.00, whereas Cantor Fitzgerald’s is $315.00. Each forecasts are considerably above the present market value of $233.
