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Watch Nigeria > Blog > Success Stories > Shaq Constructed a Franchise Empire Greater Than NBA Earnings
Success Stories

Shaq Constructed a Franchise Empire Greater Than NBA Earnings

Last updated: January 2, 2026 4:51 pm
Terfa Ukende
4 hours ago
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Shaq Constructed a Franchise Empire Greater Than NBA Earnings
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Shaquille O’Neal makes extra money now from promoting chicken sandwiches than he ever did dominating the paint.

The previous 7’1″ middle earned $30 million at his peak within the NBA, however now pulls in over $95 million yearly from enterprise ventures and endorsements. His restaurant portfolio consists of roughly 50 areas, together with Big Chicken (40 areas, his flagship model co-founded in 2018 with 350+ extra in growth), 9 Papa John’s in Atlanta, and one Krispy Kreme. He previously owned 155 5 Guys eating places and 17 Auntie Anne’s Pretzels areas.

O’Neal says he solely invests in merchandise he personally makes use of and loves. “I heard Jeff Bezos say one time he makes his investments primarily based on if it’s going to alter individuals’s lives,” O’Neal told CNBC. “As soon as I began doing that technique, I believe I in all probability quadrupled what I’m value now.” He ate 5 Guys burgers, labored out at 24 Hour Health, beloved Krispy Kreme donuts and ordered Papa John’s pizza earlier than investing.

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0425_Franchise_Article Franchise Quiz Ad Unit vC

Shaquille O’Neal makes extra money now from promoting chicken sandwiches than he ever did dominating the paint.

The previous 7’1″ middle earned $30 million at his peak within the NBA, however now pulls in over $95 million yearly from enterprise ventures and endorsements. His restaurant portfolio consists of roughly 50 areas, together with Big Chicken (40 areas, his flagship model co-founded in 2018 with 350+ extra in growth), 9 Papa John’s in Atlanta, and one Krispy Kreme. He previously owned 155 5 Guys eating places and 17 Auntie Anne’s Pretzels areas.

O’Neal says he solely invests in merchandise he personally makes use of and loves. “I heard Jeff Bezos say one time he makes his investments primarily based on if it’s going to alter individuals’s lives,” O’Neal told CNBC. “As soon as I began doing that technique, I believe I in all probability quadrupled what I’m value now.” He ate 5 Guys burgers, labored out at 24 Hour Health, beloved Krispy Kreme donuts and ordered Papa John’s pizza earlier than investing.

Read more

0425_Franchise_Article Franchise Quiz Ad Unit vC



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ByTerfa Ukende
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Terfa Ukende is a seasoned financial writer with over seven years of experience covering topics on finance, investment, and economic development. He began his writing career with NewsWay before joining Watch Nigeria, where he continues to educate readers on wealth building, market trends, and smart money management. He holds a Bachelor’s degree in Statistics and Computer Science, which strengthens his analytical approach to financial reporting and investment insights.
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