Spotify raised costs for its subscription plan within the U.S. for the third time in three years, because it hiked the month-to-month plan from $11.99 monthly to $12.99 monthly.
The corporate despatched an electronic mail to its paid customers notifying them of the brand new value, which is relevant from the subsequent month-to-month billing cycle.
“Occasional updates to pricing throughout our markets mirror the worth that Spotify delivers, enabling us to proceed providing the absolute best expertise and profit artists,” the corporate mentioned in a blog post.
In November 2025, the Financial Times reported that the audio platform is ready to lift costs in the usin the primary quarter of 2026. In keeping with the report, analysts from JPMorgan predicted that this hike may improve Spotify’s income by $500 million.
The corporate has made similar hikes in markets like the U.K. and Switzerland last year.
Spotify first hiked costs within the U.S. in 2023, going from $9.99 per month to $10.99 per month. In June 2024, it made one other bump of $1 monthly within the individual subscription plan.
The corporate has greater than 281 million paid customers everywhere in the globe, and 25% of them are from North America, in response to its Q3 2025 results.
Apart from the U.S., Spotify is elevating costs in Estonia and Latvia.
