TikTok has quietly launched a brand new stand-alone brief drama app referred to as PineDrama within the U.S. and Brazil. The app affords entry to microdramas, that are primarily bite-sized TV exhibits that may be watched in a sequence of one-minute episodes. Suppose TikTok, however each video you come throughout is a brief episode of a fictional story.
PineDrama is obtainable on iOS and Android. It’s free and at the moment ad-free, although that would change sooner or later.
The information was first reported by Business Insider.
You could find content material by means of the app’s “Uncover” tab, the place you’ll be able to kind by means of “All” or “Trending” dramas, or by means of limitless vertical suggestions which can be tailor-made to your style. PineDrama options a wide range of genres, together with thriller, romance, household, and extra. Examples of fashionable exhibits embody “Love at First Chunk” and “The Officer Fell for Me.”
The app incorporates a “Watch historical past” part the place you’ll be able to leap again into the assorted sequence you’re watching. There’s additionally a “Favorites” part the place it can save you the dramas you want probably the most. It’s also possible to share ideas with different viewers within the remark part and enter a full-screen viewing expertise that removes the caption and sidebar.
The transfer comes as TikTok launched a “TikTok Minis” part in its app late final 12 months, the place customers can watch microdramas. With the launch of PineDrama, TikTok is taking over fashionable microdrama platforms like ReelShort and DramaBox. Whereas the microdrama trade wasn’t that fashionable till current years, it’s racing towards $26 billion in annual income by 2030, as reported by Variety.
Brief-form storytelling hasn’t at all times discovered success, even with notable backing. In 2020, DreamWorks co-founder and former Disney government Jeffrey Katzenberg launched a short-form streaming platform referred to as Quibi with $1.75 billion in funding. The platform provided episodes underneath 10 minutes that includes fashionable Hollywood actors, however failed to realize traction and was shut down six months later.
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ReelShort and DramaBox succeeded the place Quibi failed as a result of whereas Quibi tried to compress Hollywood TV into shorter episodes, ReelShort and DramaBox created low-budget tales that hook viewers inside the first few seconds, adopted by steady cliffhangers, all that includes non-union expertise. Moreover, they aim followers of soapy romance and revenge thriller tales, whereas Quibi tried to focus on everybody.
TikTok is now seeking to replicate this success with PineDrama. The corporate already dominates the short-form social media house and is now aiming to tackle one other media class.
