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Vanessa Larco, associate at Premise and former associate at NEA, thinks 2026 will lastly be the 12 months of shopper AI.
Larco, who’s been investing in shopper and prosumer for years, thinks we’re about to see a shift in how customers spend time on-line, with AI powering “concierge-like” providers. The query is, will legacy shopper merchandise like WebMD and TripAdvisor live on as standalone apps, or will they simply get absorbed into ChatGPT or Meta AI? And the place can startups carve out an AI-powered area of interest for themselves?
Watch as TechCrunch’s Rebecca Bellan sat down with Larco on Equity to speak about why shopper is again, what OpenAI received’t kill, and the place the true alternatives are hiding.
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