Olawale Ajimotokan in Abuja
Halba Foods is positioning to contribute to Nigeria’s meals processing trade by an financial manufacturing technique centred on affordability, environment friendly manufacturing, scalable operations and regional commerce.
The Managing Director of Halba Rice Mills Ltd, Halifa Bala Rabiu, who spoke on the corporate’s enterprise plans, mentioned the corporate intends to develop a enterprise mannequin that makes important meals gadgets accessible to shoppers throughout completely different earnings ranges whereas increasing its footprint throughout West Africa.
Rabiu mentioned Halba Rice Mills seeks to tackle one of many challenges going through shoppers within the meals market; issue of buying important commodities in giant portions due to restricted buying energy.
“We want to come up with something new by making these items very affordable in a way that everyone can afford,” Rabiu mentioned, explaining that the technique would concentrate on offering rice and edible oil in smaller bundle sizes.
Rather than concentrating solely on the traditional 50-kilogramme and 25-kilogramme rice luggage, the corporate plans to introduce smaller choices, together with one-kilogramme and 500-gramme packs.
He added {that a} comparable method could be adopted for edible oil, with the intention of creating smaller portions obtainable to shoppers who can’t afford to buy bigger volumes directly.
Rabiu famous that affordability includes greater than decreasing costs; it additionally requires making merchandise accessible to households and lower-income shoppers who want to purchase important meals gadgets in portions that match their instant monetary capability.
