Of all of the issues an early-stage founder has to determine, probably the most surprising is how one can get essentially the most out of your board. However successfully leveraging your board for steerage and assist is crucial. The slides you employ may also help you run environment friendly, efficient board conferences that get essentially the most out of the discussions they elicit.
Rather a lot has been written about optimum board assembly cadence, course of and hygiene, however for the sake of completeness, on the earlier phases, typically shorter (~1.5 hrs), extra frequent conferences (~6 weeks) make sense.
Every board can have their choice and in the end the cadence must work for everybody. You’ll wish to ship your supplies 24-48 hours upfront to provide members time to assessment the fabric and formulate their questions. It’s additionally important to incorporate your “Head of…” purposeful leaders to debate their areas of experience.
Then dive into the fabric! As a CEO, your objective is to speak the progress of the enterprise clearly and elicit constructive suggestions. So the data in your deck is extra necessary than the visible design as you set collectively your board deck, though each matter.
The slides on this article aren’t meant to be a whole board deck. They’re examples of actual, early-stage board slides from seed and Collection A stage corporations that did an awesome job informing their boards and driving constructive discussions. [Disclosure: Costanoa Ventures has invested in Highnote and Highline.]
Exhibiting enterprise progress: The place the rubber meets the street

It is a sturdy open: It briefly recaps main accomplishments and units the stage for the corporate’s key priorities till the subsequent board replace. It additionally successfully frames the CEO’s key dialogue factors with the board. Whereas ideally your board can have learn slides upfront, they typically gained’t.
This slide helps everybody level-set up entrance, making a framework for useful dialogue. Keep in mind, that’s what a board assembly is all about: dialogue, not a presentation or a read-out.
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Right here’s one other nice slide: The “enterprise metrics overview” is a snapshot of the important thing metrics by which the board ought to measure the corporate. Every firm can have its personal key metrics, however it’s good to open with a abstract that units the context for a way progress ought to be measured.
Your board members sometimes work with many corporations, and don’t all the time know the perfect methods to measure your organization’s progress. So that is the place you body how greatest to grasp your particular key metrics.
For early-stage corporations, income is normally a lagging indicator (so not your most necessary metric). By setting out what are your key metrics, and flagging them with pink or inexperienced dots, as an illustration, your board can rapidly see what’s/isn’t on monitor, which they all the time must know. Not like you, they don’t reside and die by your plan, so that you’ll must remind them right here.

In case you’re already promoting product, a pipeline slide reveals board members the final well being of your market and your go-to-market movement. This slide rapidly reveals the relative measurement of every stage of your pipeline, highlighting operational gaps and locations the place your board will be useful. (Be aware: containers = buyer logos on this instance).

Your pipeline overview isn’t sufficient, although. The following step is to double-click into some stage of element that reveals conversion into income, so your board can see that your income development and prospects are certainly wholesome sufficient to construct a sustainable enterprise.

I like this slide. Its easy design actually begins to disclose operational effectiveness. Keep in mind that, ideally, your board members are studying this earlier than the assembly with out the good thing about your discuss monitor. Merely and with out numerous element to course of, this slide rapidly conveys the standing of the important thing components that make your product use circumstances go reside and which prospects are near being totally carried out.
In case you’re pre-revenue, this reveals your progress in opposition to the issues that can make you cash. Hold the slide easy and supply deeper commentary within the board assembly itself.
Exhibiting product progress

This slide makes it extraordinarily clear what the corporate is concentrated on constructing and connects it with the specified enterprise end result. You’re not reporting on minute function standing; you’re exhibiting the board all-important general product progress. This additionally units the stage for the board to debate whether or not the product crew is concentrated on the precise issues to propel the enterprise ahead.

When you’ve set the product roadmap with the prior slide, it’s time to point out a extra typical “progress in opposition to function areas/beforehand mentioned objectives,” together with a selected timeline that’s not proven right here. The very best product groups perceive how one can translate enterprise aims into core areas of labor.
Be aware that many board members gained’t be capable of join the dots on how progress in these core areas correlates to enterprise outcomes. Your Head of Product’s discuss monitor ought to fill in any gaps.
Exhibiting company-building progress and financials

Whereas simplified on this case, this company-building standing and well being slide actually helps present your organization’s progress versus plan throughout your entire enterprise, not simply gross sales. As together with your metrics slide earlier, utilizing colour — inexperienced, yellow, pink — to point the place issues are and aren’t progressing helps your board rapidly perceive and provide help to deal with any components of the enterprise that aren’t going properly.

Each firm — even essentially the most mature — wants the sort of easy monetary overview. It’s the enterprise’ monetary well being at a look. Your board cares about your progress and the way a lot runway you might have left by which to make your objectives. They wish to see these numbers collectively each time.


Firm constructing on the early phases is in regards to the individuals who make issues occur. Within the spirit of measuring what issues, Highnote is exhibiting not simply whether or not their hiring is on course but additionally whether or not they’re residing as much as their beliefs, on this case sustaining the gender and geographic range that’s so necessary to them.
Working good board conferences is tough!
Working environment friendly board conferences will be difficult for first-time and veteran founders alike and founders typically underestimate how necessary good slides are to deriving worth from board conferences. Hopefully, these examples will make creating an efficient board presentation much less daunting. A number of last suggestions:
- Sure key slides and dialogue factors are necessary to any board, and I’ve tried to stipulate them right here, however solicit suggestions out of your board members.
- Data design issues. Don’t make your board work exhausting to see what you imply — make it clear what the important thing factors are and voice over the remainder.
- What makes a board deck “good” will evolve as your organization does; this ought to be a continually evolving course of to make sure you’re speaking data successfully.
- Keep in mind that you’re on this collectively! Speak to your board about what they wish to see and what’s going to create the best and useful dialog within the conferences. They’ve seen extra corporations and board decks than you might have (or possible will) so use their experience to construct a board deck and assembly construction that can provide help to maximize the worth of your conferences.
Good luck!

