Bill Bowerman made the initial Moon Shoe in 1971 by pouring rubber into his wife’s waffle iron. It was designed to produce runners faster. The finding was a single including exceptional traction that he handed to runners at the U.S. follow and field trials, helping establish a concept that would become one of the foundational artifacts of what ultimately became Nike. Its creative objective was straightforward: assist runners go faster. Shot against a simulated lunar backdrop, the campaign places LISA on a gray moon surface beside a Nike flag, transforming the shoe’s humble origin story into something that feels distinctly closer to science fiction.
The Shoe and Its Significance
The distinctive Moon Shoe’s waffle exclusive remains one of Bowerman’s defining contributions to running footwear. Clean lines, accurate proportions, and a distinctly approach-oriented technique let the Moon Shoe to advance beyond its fresh results circumstance and into everyday styling.
That tension is main to the teamwork. Its low-profile construction, exposed traction details, and vintage athletic character all reference the prototype that helped establish Nike’s ahead of time identity.
Jacquemus, the French house founded by Simon Porte Jacquemus, brings a highly varied sensibility to the shoe. Her NikeSKIMS campaign, appearances joined to the Jacquemus collaboration, and the Moon Shoe introduce have given the association a sustained presence rather than making it feel like a one-off celebrity endorsement.
LISA’s background as a performer, dancer, rapper, actress, and the primary K-pop solo artist to headline Coachella in 2025 additionally gives the campaign a tie to movement and results that fits the Moon Shoe’s past. The shoe was at no time intended to be a cultural object. Rather than reinterpret a globally recognized lifestyle sneaker, the collaboration reaches support to one of Nike’s earliest and most historically key designs.
Why LISA Fits the Campaign
Nike signed LISA as a world ambassador in January 2026, and the collaboration has swiftly developed across design, sport, and entertainment. The Moon Shoe carries an supplementary layer of entice given that of its place in Nike’s past and the mythology surrounding Bowerman’s special waffle-only investigate.
Additional than five decades subsequent to Bowerman poured rubber into a waffle iron, the Moon Shoe has arrived at a particularly distinct destination. The contrast creates a reflect over visual separate in the middle of the shoe’s athletic past and the design circumstance in which it is being presented now.
That is the story behind the relaunch. Fifty-five years later, Nike has brought it fund in teamwork together with Jacquemus, together with LISA of BLACKPINK top the relaunch campaign, a selection that says plenty regarding where the Moon Shoe sits in the cultural landscape of 2026.
LISA has become one of Nike’s most seen cultural ambassadors this year. The 2026 create retains elements of that shortly concept language whilst reshaping the silhouette for a renewed community. The one-of-a-type was created for athletes, whereas LISA represents a up-to-date generation of performers whose careers increasingly overlap music, method, and international pop culture.
The styling reinforces that change. LISA becomes the bridge in the middle of those worlds.
Where to Shop the Moon Shoe
The Nike x Jacquemus Moon Shoe launches globally on October 1, 2026, across nike.com. In the campaign imagery, LISA wears red color-blocked looks against the Moon Shoe’s extra muted, monitor-inspired palette. The Moon Shoe was born from a remarkably particular moment in running background, but Jacquemus has helped reposition it as a path object lacking completely stripping away the details that made the creative key. The Moon Shoe has gone from a piece of experimental running equipment to a collectible, archival concept, and now to a modern style organization. Following her Ideal Pop win at the MTV Video Music Awards for “Dream,” the October 1 Moon Shoe concern places one of music’s most recognizable figures at the center of one of the year’s most closely watched footwear relaunches. She fronted the NikeSKIMS Spring 2026 campaign in January, shot in Paris and directed by Sergio Reis, and has seeing that appeared across Nike x Jacquemus Moon Shoe imagery on her social channels. Given the attention surrounding earlier Nike x Jacquemus releases, the teamwork is expected to entice significant resonate to when it goes live.
The coordination has already demonstrated its ability to turn established Nike designs into highly seen method releases, using earlier collaborations generating strong request across retail and resale markets. In 2026, Nike and Jacquemus are asking it to do something else, travel seamlessly between running log, format, and newest pop culture.
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Featured image: Nike
It is an technique that has become characteristic of the coordination, which has previously reworked familiar Nike silhouettes throughout a greater minimalist and directional lens.
The J Force 1, for illustration, introduced a recognizable construction to the Air Force 1 in 2024, establishing a visual language that carried Nike’s usual concept codes into Jacquemus territory. The Moon Shoe represents a individual proposition altogether. One distinctive pair sold at Sotheby’s in 2019 for $437,500, alternative a account for the highest value ever paid for a sneaker at auction at the time.
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