By Funmilola Gboteku
QNET, a world way of life and wellness e-commerce direct-selling firm, has reiterated the necessity for client safety, moral enterprise practices, and public schooling to deal with fraudulent schemes exploiting its identify.
Ms Marlene Kaur, Head of Communications, QNET International Group and Global Head of Public Relations, made the decision on Thursday throughout a webinar organised by the corporate.
The webinar was to allow journalists to share their experiences at its V-Convention 2026 in Penang, Malaysia.
Kaur stated whereas direct promoting gives individuals a platform to construct impartial gross sales companies, unauthorised people and teams typically misrepresent respectable firms to deceive the general public.
She defined that misusing established manufacturers might blur the road between respectable direct-selling operations and fraud, making it vital for customers to confirm enterprise claims earlier than spending cash.
Kaur pressured that QNET maintained zero tolerance for unethical enterprise practices and was working to strengthen compliance frameworks, distributor schooling and client safety.
According to her, the general public wants correct details about how direct promoting works, together with the excellence between promoting merchandise and schemes that promise assured monetary returns, jobs or different advantages.
“Media organisations have an important role in helping the public understand complex business models through balanced, factual and responsible reporting,” Kaur stated.
Kaur described Nigeria as a key marketplace for QNET, saying the nation’s entrepreneurial spirit introduced alternatives for the corporate to increase its attain and help impartial distributors.
Speaking on V-Convention, she highlighted it as a platform for bringing collectively entrepreneurs, enterprise leaders and distributors to study, change experiences and look at developments within the firm’s enterprise.
According to her, the 2026 version attracted greater than 8,000 entrepreneurs and enterprise leaders from 30 nations.
Kaur stated the occasion additionally showcased merchandise throughout QNET’s wellness, personal-care and way of life portfolio, together with the Amezcua GX-1 Bio-Reset System and Physio Radiance AURA skincare vary amongst others.
On his half, Cherif Sarr, Regional General Manager for Central and West Africa at QNET, stated the corporate was utilizing public schooling, monetary literacy initiatives and distributor coaching to assist individuals recognise fraudulent schemes and perceive respectable direct promoting.
“The company’s “Say NO” consciousness marketing campaign was designed to teach communities about scams and misleading actions involving the unauthorised use of established firm names,” Sarr stated.
He additionally highlighted FinGreen, QNET’s monetary literacy programme, which he stated was serving to younger individuals and ladies recognise potential fraud and make extra knowledgeable monetary choices.
Sarr additional defined that QNET was strengthening its know-your-customer processes to determine suspicious exercise and deal with unauthorised operations related to its identify.
He stated the corporate was additionally investing in coaching for impartial distributors by way of QLEARN, its digital studying academy, which covers digital advertising and marketing, enterprise administration and moral conduct.
Sarr emphasised the necessity for continued engagement with regulators, the media, client teams and different stakeholders to enhance public understanding of respectable direct promoting.
Sharing his expertise, Mr Francis Sule, a broadcaster and content material creator, stated attending the V-Convention 2026 allowed him to study extra about QNET after listening to totally different accounts concerning the firm earlier than the journey.
Sule stated the dimensions of the gathering, which introduced collectively 1000’s of contributors from totally different nations, stood out for him, alongside the product demonstrations and alternatives to work together with contributors.
He suggested members of the general public to confirm info earlier than participating with any enterprise alternative, stressing the significance of constructing choices based mostly on credible info fairly than assumptions.
Friday Olokor, a senior correspondent with Arise News Television, stated the conference gave him a broader understanding of QNET’s management, merchandise and worldwide operations.
Olokor stated the occasion offered alternatives to watch the corporate’s actions and work together with individuals concerned in its enterprise, giving him a extra knowledgeable perspective on the organisation.
Mrs Royale Ibeh, a journalist and editor with BusinessDay, stated her expertise at QNET’s V-Convention 2024 drew her consideration to the corporate’s use of science and know-how in presenting a few of its merchandise.
Ibeh additionally urged QNET to leverage its direct-selling enterprise mannequin to create extra financial alternatives and jobs for Nigerians.
Mr Prince Osuagwu, Head of High-Tech Desk, Vanguard Newspapers, stated he initially approached QNET with skepticism earlier than attending certainly one of its conventions in 2022.
Osuagwu stated his impression modified after he met entrepreneurs, noticed the corporate’s actions and listened to contributors describe their experiences.
He pressured that media engagement ought to include clear details about the corporate’s enterprise mannequin, merchandise and operations, to assist customers distinguish respectable actions from frauds misusing its identify. (NAN)
Edited by Oluwafunke Ishola
