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Watch Nigeria > Blog > Financial Literacy > The California Impact
Financial Literacy

The California Impact

Last updated: December 26, 2025 7:22 pm
Terfa Ukende
3 days ago
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The California Impact
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The California Impact

One of many causes I don’t write as usually nowadays is that my life has steadily developed right into a Private Finance Bubble. 

The individuals round me have realized to be purposeful with their cash, which suggests they now have loads of financial savings and by no means need to stress concerning the stuff. Good concepts have naturally unfold between the previous group of mates, and new ones with related values have drifted in through the years. 

And it has occurred a lot that that it’s virtually regular for everybody within the neighborhood to have their very own CNBC Make It characteristic*, which they don’t even get round to mentioning as a result of we’re too busy serving to one another with lavatory renovations or sharing the newest golden scores from Craigslist.

As a result of that is my on a regular basis actuality, I’ve mistakenly come to imagine that this have to be regular, and that maybe these concepts of Mustachian dwelling have simply develop into common on the market in American life. Job effectively completed MMM, time to hold up the keyboard and retire!

Till final weekend, once I took a brief journey out to San Francisco and plunged deep into the astonishing actuality of life outdoors of this bubble. And I noticed that wow, we nonetheless have a lot work to do. And there’s a lot that each side – the Ultraconsumers and the Mustachians – can study human nature by learning the variations in our life.

A current “winter” day on the Bay

The town of San Francisco is commonly referred to as “The Metropolis” by locals, nevertheless it’s actually a part of a megalopolis  generally known as “The Bay Space”. Each of those nicknames are considerably telling as a result of they suggest that there’s solely ONE bay and ONE metropolis on the planet, and thus these embody the social and spending norms to which we should always all comply.

To outsiders like the remainder of us, The Bay Space is a weird and wild human science laboratory, wherein our most stunning and most ridiculous traits are concurrently revealed. Synthetic boundaries apart, in actuality it’s all one teeming city space which sprawls throughout ten thousand sq. miles and homes eight million individuals in an extremely wide selection of situations. 

The median home value is about $1.5 million, however that determine masks much more superb variations as a result of it contains “unhealthy” neighborhoods the place you will get in as little as $750k so long as you don’t thoughts a protracted commute and/or trash-strewn streets and retaining your home locked behind a metal gate always. And nicer ones with the place the costs begin round $3M. 

Locals have develop into accustomed to $6.00 gasoline over the previous 12 months, $7.00 slices of pizza at a grungy restaurant for those who store round, and equally stunning costs on most different companies. One new home-owner lamented the $90-per-hour charge that his housekeeping firm was now charging him to wash the home, and I loved the chance to select up a brunch tab for 3 ($148 together with tip) on a pleasant sunny patio at a modest restaurant. A younger single skilled within the finance trade requested me whether or not he ought to downsize to only one seven-passenger Mercedes SUV to flee the second $1200 per thirty days automobile cost from his month-to-month bills (and unencumber a $200 parking house in addition).

With tales like these, it’s straightforward for the common particular person to simply fall in line and repeat the usual Bay Space lament:

 “That is only a excessive value of dwelling space so it’s inconceivable to get forward”

However as my go to progressed and I regarded in with my ordinary outsider’s perspective, I couldn’t assist however discover an terrible lot of holes on this argument.

Simply as I do at residence, I spent nearly all of my leisure time with good mates, exploring stunning parks and neighborhoods on foot.  Generally we walked simply to get to our appointments and conferences, arriving to listen to tales about how unhealthy the automobile visitors was or how late and costly the Uber trip had been for the opposite attendees. Fascinating.

Different instances we hiked purposefully alongside cliffs and ocean shores. Today of recent air and tens of hundreds of steps left us feeling lean and wholesome, with infinite comfortable reminiscences, monumental appetites and legs of sculpted metal. And but they in some way value completely nothing. After which we’d run into anyone who talked about how laborious it was to seek out time to get in form, or how impractical it was to stroll or trip a motorcycle in a metropolis with such steep hills. Curious.

We shopped in native grocery shops and I checked in on Costco costs within the space, and I observed that regardless of the excessive value of virtually all the pieces else, precise meals was just a few % costlier than it’s within the reasonably priced center of the nation the place I stay. Unusual.

On high of this, Northern California  occurs to be blessed with a local weather the place the leaves and flowers bloom year-round (usually hanging low with free vegetables and fruit), you not often want heating or air-con in your residence, and bike transportation is straightforward year-round since you’ll by no means encounter situations tougher than a little bit of mildly cool rain or mist. 

The place I grew up in Canada, individuals would cry tears of pleasure in the event that they wakened in January to find the streets have been free from snow and shimmering with precise liquid water. We’d don our swimsuits and spend the day dancing within the streets in a spontaneous block get together.

However in California, everyone** dodges even the slightest climate, drives automobiles regardless that they’re the slowest and most costly option to get round, eats most of their meals at eating places, considers a $150 bottle of wine to be an inexpensive indulgence on a Friday, lives distant from work and indicators up for actions which might be distant from residence. Which signifies that regardless of the world’s nation-leading salaries, the common particular person is not any additional forward than the remainder of us.

On the grander scale, the California authorities is a supersized instance of its spendy populace: they only maintain constructing extra titanic roads and cathedral-like networks of overlapping arched bridges and ocean-sized parking tons. All to subsidize and disguise the preposterous use of the large, silly, private racing lounges that folks name “automobiles”, which they assume they want as a result of they haven’t stopped to think about how ridiculous the entire scenario is. The automobiles and roads smash the overwhelming majority of their stunning land, turning all the pieces right into a screaming, crashing, poisonous din of pricy and purely pointless bullshit. 

In fact, all that driving causes hundreds of violent deaths on account of crashes, and requires a whole lot of hundreds of law enforcement officials, ambulances, and hearth vehicles to patrol. The sedentary life-style and the physique destroying nature of sitting down in a automobile for a number of hours per day causes hundreds of thousands of early deaths on account of coronary heart illness and diabetes and associated situations, which requires a whole lot of further hospitals and hundreds of docs and surgeons to mop up the carnage. And so they pay for all of it with among the nation’s highest tax charges. 

Then the individuals blow the remainder of their revenue on shopping for much more costly automobiles and gasoline to race round on the pointless trillion-dollar street community.

So yeah, that’s the California impact. However lest you assume I’m beating up unfairly on the individuals of this tremendous state, it’s actually only a magnified model of the In every single place Impact. It’s an astonishing wasted alternative for the rising billions of people who find themselves trapped in and perpetuating the illogical and self-defeating programs of our trendy wealthy world. 

However for those who consider it from the other perspective, it’s concurrently the largest life alternative in human historical past: the understanding that all of us stay in a bubble which we incorrectly understand as “regular”.

Mr. Cash Mustache lives on a quiet road the place millionaire early retirees nonetheless favor previous automobiles and do our personal house responsibilities, and we predict that’s regular.

San Francisco professionals stay in a spot the place 25-year-old tech employees get pleasure from $200,000 beginning salaries, but nonetheless have bank card debt and automobile loans, and so they assume that is regular.

In a current podcast episode, the researcher Lex Fridman described his expertise interviewing Ukrainian individuals within the occupied warfare zones of that nation, asking them in the event that they felt it was protected the place they lived. They often mentioned it was, regardless of frequent bombings and the occasional deaths of family and friends members. They’ve already began feeling that even warfare is regular.

From TV addicts who binge look ahead to 5 hours per day, to extremely endurance athletes like Tony Riddel who generally runs two marathons per day for 9 consecutive days (principally in naked ft), to alcoholics who can eat 30 beers earlier than lunch time, to video players and bluegrass banjo gamers and olympic gymnasts with unimaginably quick neural circuitry and muscular management, it’s all the identical factor: when a human mind experiences a stimulus, it rapidly rewires and adapts and begins to assume:

“That is regular.“

The last word lesson, then, is to remind your self that no, your present life isn’t regular.

It’s tremendous bizarre and tremendous particular, and you’ll fully change the damned factor in as some ways as you want and also you completely will adapt and be capable of deal with it.

There was an enormous line for the escalator however the 5-storey staircase was extensive open. So after all I took the steps. Then turned again and was comfortable to see individuals had began following my instance as soon as they noticed it was “regular”

The cool half about that is, it means for those who put the proper issues into your life (well being, health, smart spending, studying, socializing, and serving to individuals), you’ll get used to these simply as rapidly as everybody else adapts to display time and sodas and automobile loans.

Your Project:

Write a listing of all the pieces in your life that’s costly, unhealthy in your bodily or psychological well being, or each.

Think about how regular these items really feel to you, however then think about a completely totally different particular person, who’s comfortable and profitable self-actualized, who does not have or want these items of their life. Fascinating. How do they do it?

Begin noticing your individual bubble, and examine the California Impact in your individual life-style. The place do you see ridiculousness masquerading as normalcy? How will you extract the most effective of life in your space, whereas shedding the pointless downsides? 

How will you create a completely new bubble of regular, that serves you higher?

That easy mindset is the underlying spine of not simply Monetary Independence, however the very best life throughout.

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 * congrats Amberly and John! Their CNBC story is on the market here – I like to recommend the written model because it has extra correct particulars than the video.

** All people. It appears this phrase has triggered a couple of delicate souls who don’t match into this generalization, my apologies for that. Positively not actually everybody, simply the overwhelming majority of them – as with all American cities. San Francisco is definitely among the many high cities the place individuals stroll to work (ten %), however California as an entire had solely a couple of 3.9% stroll+bike to work charge in keeping with this 2016 article on Streetsblog. Whereas my phrase alternative right here clearly backfired a bit, it was alleged to be a deliberate try to play up the thought of the entire “normalizing” pattern. Most individuals see their friends driving automobiles to work, and even to the grocery retailer with a painfully crowded car parking zone lower than one mile away, and so they undertake that habits with out evaluating whether or not or not there’s a simpler possibility. When in actuality, for not less than 90% of potential automobile journeys, there’s.

Within the Feedback: What modifications do you wrestle with? Issues you realize can be good for you however appear “too laborious”. Are they issues that might be outdoors of the social norm in your space and peer group?



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ByTerfa Ukende
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Terfa Ukende is a seasoned financial writer with over seven years of experience covering topics on finance, investment, and economic development. He began his writing career with NewsWay before joining Watch Nigeria, where he continues to educate readers on wealth building, market trends, and smart money management. He holds a Bachelor’s degree in Statistics and Computer Science, which strengthens his analytical approach to financial reporting and investment insights.
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