Meta’s Threads needs to develop into the place the place folks discuss podcasts. The social community will launch podcast previews that play immediately in person feeds to encourage podcasters and their followers to spend extra time on the platform, Bloomberg reported.
Threads already lets customers hyperlink to reveals on their profiles that open in Apple Podcasts, iHeart or Spotify. Connor Hayes, head of Threads, mentioned the objective is to make Threads the “place the place you’re speaking about and fascinating with different followers about what’s happening in a podcast.”
The corporate is internet hosting reside podcast occasions to attract creators, together with a latest taping of basketball podcast All The Smoke, the place influencers attended and posted concerning the present. Threads has reached greater than 150 million every day lively customers since launching in 2023, however faces competitors from Reddit, Discord teams and publication platforms like Substack and Patreon, which have develop into key houses for podcast dialogue.
Meta’s Threads needs to develop into the place the place folks discuss podcasts. The social community will launch podcast previews that play immediately in person feeds to encourage podcasters and their followers to spend extra time on the platform, Bloomberg reported.
Threads already lets customers hyperlink to reveals on their profiles that open in Apple Podcasts, iHeart or Spotify. Connor Hayes, head of Threads, mentioned the objective is to make Threads the “place the place you’re speaking about and fascinating with different followers about what’s happening in a podcast.”
The corporate is internet hosting reside podcast occasions to attract creators, together with a latest taping of basketball podcast All The Smoke, the place influencers attended and posted concerning the present. Threads has reached greater than 150 million every day lively customers since launching in 2023, however faces competitors from Reddit, Discord teams and publication platforms like Substack and Patreon, which have develop into key houses for podcast dialogue.

