Gen Z can’t afford homes, in order that they’re shopping for stuffed animals as a substitute. A Circana report discovered that 76% of Gen Z customers between the ages of 18 to 34 purchased a toy for themselves or one other grownup this 12 months, pushed by a craze for Labubu dolls from Chinese language firm Pop Mart and comfortable toys from British model Jellycat, CNBC reported.
Pop Mart posted an almost 400% surge in web revenue within the first half of 2025, with $423 million in income from Labubu dolls alone.
Consultants name it the “Peter Pan impact” — Gen Z eager for childhood pleasure within the midst of skyrocketing prices and unaffordable milestones like homes. Many are “doom spending” on small luxuries as a result of larger targets like homes or households really feel out of attain. Round 85% of British Gen Z reported experiencing loneliness, and gathering toys helps them really feel a part of a neighborhood by on-line teams and pop-up experiences.
Gen Z can’t afford homes, in order that they’re shopping for stuffed animals as a substitute. A Circana report discovered that 76% of Gen Z customers between the ages of 18 to 34 purchased a toy for themselves or one other grownup this 12 months, pushed by a craze for Labubu dolls from Chinese language firm Pop Mart and comfortable toys from British model Jellycat, CNBC reported.
Pop Mart posted an almost 400% surge in web revenue within the first half of 2025, with $423 million in income from Labubu dolls alone.
Consultants name it the “Peter Pan impact” — Gen Z eager for childhood pleasure within the midst of skyrocketing prices and unaffordable milestones like homes. Many are “doom spending” on small luxuries as a result of larger targets like homes or households really feel out of attain. Round 85% of British Gen Z reported experiencing loneliness, and gathering toys helps them really feel a part of a neighborhood by on-line teams and pop-up experiences.
