The Onion as soon as joked, “New Starbucks Opens In Relaxation Room Of Present Starbucks,” and it appeared such as you couldn’t stroll down a metropolis road with out seeing that acquainted emblem. Now the chain is pulling again dramatically.
Starbucks has closed roughly 400 stores nationwide which might be concentrated in massive metro areas as a part of CEO Brian Niccol’s $1 billion restructuring plan. The espresso chain has shut down 42 places in New York. It additionally closed greater than 20 places in Los Angeles, 15 in Chicago, seven in San Francisco, and 6 in Minneapolis.
Niccol, employed final yr from Chipotle, is abandoning town saturation technique that backfired amid competitors from area of interest espresso retailers, distant work, and rising prices. The corporate is shifting focus to suburban drive-throughs the place lease and labor are cheaper.
The Onion as soon as joked, “New Starbucks Opens In Relaxation Room Of Present Starbucks,” and it appeared such as you couldn’t stroll down a metropolis road with out seeing that acquainted emblem. Now the chain is pulling again dramatically.
Starbucks has closed roughly 400 stores nationwide which might be concentrated in massive metro areas as a part of CEO Brian Niccol’s $1 billion restructuring plan. The espresso chain has shut down 42 places in New York. It additionally closed greater than 20 places in Los Angeles, 15 in Chicago, seven in San Francisco, and 6 in Minneapolis.
Niccol, employed final yr from Chipotle, is abandoning town saturation technique that backfired amid competitors from area of interest espresso retailers, distant work, and rising prices. The corporate is shifting focus to suburban drive-throughs the place lease and labor are cheaper.

