I don’t write commonly on Medium anymore. I used to — again after I had the time, the power, and the obsession to hit “publish” each week.
However as soon as I joined the Medium Associate Program, I bought busy with different tasks. Then, I bought lazy. And now, I hardly ever publish right here — and because of this, I don’t make a lot cash from Medium itself.
However right here’s the attention-grabbing half: Even with out being lively, a few of my outdated articles maintain bringing in views. Folks nonetheless learn them. And one way or the other… they attain my potential shoppers.
When You Write, Folks Discover You
I usually get emails from readers who found one in every of my posts, clicked by means of to my web site, and determined to achieve out. They’ll say issues like:
“Hey, I learn your article on Medium — are you able to assist me with my web site?” “I liked your publish about running a blog. Do you supply consulting?”
And each time that occurs, I get slightly reminder: Medium isn’t just a writing platform. It’s a quiet consumer magnet.
How I Do It (With out Making an attempt Too Exhausting)
It’s easy — actually easy.
Each article I publish features a CTA on the finish:
“If you wish to work with me, contact me.”
That’s it. No aggressive gross sales pitch. No fancy funnels. Only a line that connects curiosity to alternative.
At any time when I get an e-mail from a possible consumer due to a Medium publish, I really feel motivated to put in writing once more. Not for the Associate Program earnings — however for the connections.
Learn how to Write to Get Shoppers
Right here’s the factor: You don’t must “promote” something to get shoppers. You simply must write about what you recognize.
Right here’s how I method it:
- Write about your experience. Share what you do — not as a gross sales pitch, however as a narrative or expertise. Folks love authenticity greater than self-promotion.
- Educate your readers. Train one thing helpful associated to your work. Whenever you assist folks perceive what you do, they mechanically begin seeing you as an knowledgeable.
- Hold it easy. No jargon. No overcomplication. Good writing = easy writing. If folks want a dictionary, you’ve already misplaced them.
- Add a transparent CTA. Inform folks what to do subsequent — go to your web site, learn extra, or contact you. By no means assume they’ll know learn how to take the subsequent step.
The Greatest Sort of Shoppers
The shoppers who come by means of Medium are often the perfect variety — they already know your work. They’ve learn your ideas, related together with your values, and belief your experience. You don’t must persuade them. You simply must ship.
That’s the ability of writing on-line.
Last Ideas — Write on Medium and Get Shoppers in Your Inbox
Medium may not be your largest earnings supply, however it could possibly simply turn into your most genuine lead-generation platform. You don’t must publish each day. You don’t must chase developments. You simply want to indicate up, share your information, and be trustworthy about what you do.
As a result of typically, one article can do greater than a thousand adverts.
So, write — not simply to earn. Write to attach. Write to get shoppers in your inbox.
Thanks for studying this text. 💚
If you happen to liked what you learn, might you buy me a cup of coffee? It’s okay when you can’t proper now.
You probably have any questions or want to work with me, or need assist with content material creation, web site design, running a blog, or digital advertising — be at liberty to contact me or go to inuetc.com.
I’m all the time accessible to assist younger hustlers such as you @InuEtc on Instagram.
Hold hustling!
Love, love!
